Creative Director Jeremy Scott has picked must-have garments and accessories that play with the theme of Moschino’s iconic plush teddy bear. Franco Moschino himself made teddy a fashion star in his own right on the dresses, coats and hats of the 1988 winter collection. Features of the new capsule collection are bear graphics on the T-shirts and knitwear.
A character of irresistible charm, the bear was naturally Jeremy Scott’s choice as star mascot for the perfume TOY, launched in November 2014. There will even be T-shirts to match the print of the perfume packaging. Finally, the most fanatical of fashionistas will be able to accessorize their look with the cover for iPhones 5 or 6.
All items in the Ready to Bear capsule collection are available for purchase at moschino.com, at the main brand boutiques in Los Angeles, London, Milan, Rome and Paris and HERE!
Benjamin Brouillet, designer of BYHD, and Marine Cuq, designer of DDP Revival, worked together to create a collaboration that celebrates the best days of both of their early years.
The Sims and Moschino collaboration is exciting for fans of both brands as it is a partnership between two industry leaders both known for a celebration of individuality.
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The store will run for a limited time of two weeks only selling exclusive upcycled, reworked and remade pieces from Liam’s archive, designed and created by Liam solely for the store.
