For Fall/Winter 2013 season Melissa Siegrist continues to explore the borders between classic men and sportswear. The world of sports brings out strong and confident men. Solid and dynamic lines gives it an powerful attitude. The combination of boxy college wear elements and more fluid classic slim tailored silhouettes, gives this strong man a more delicate vibe.
Its a powerful contract in which one element doesn’t overrule the other. For colors she is refreshing classic denim color ways to little brighter compositions that still breathes the freshness, sharpness and coolness the brand stands for.
L’HOMME ROUGE latest campaign is spread through out Stockholm promoted through street posting and it’s highlighting the new L’HOMME ROUGE store opening and the first runway show on Fashion Week Stockholm on Wednesday the 31th.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.