Jack&Jones presents a new recipe for more sustainable denim

Some days ago, our team was invited to discover the latest sustainable improvements from one of the top-selling jeans brand in Europe. In an intimate event in Copenhagen for a lucky few, Jack&Jones presents its new Low Impact Denim collection.

“We still make the jeans you love but with a lot less water and energy, and more sustainable bleaching agents”

Due to a strong commitment towards the environment, the brand have increased their sustainability efforts when it comes to Low Impact Denim. Today, seven years after introducing Low Impact Denim, they reach an important milestone as implement a high level of sustainability within the three main elements of the Low Impact Denim: Fibre, Fabric and Finishing.

The fibre composition of JACK&JONES Low Impact Denim is made with a more sustainable cotton and polyester mix consisting of one or the other of the following: Organic Cotton (grown without pesticides or genetically modified seeds), Recycled Cotton (made from shredded used fabric, using less water and energy than producing new fibre), Recycled Polyester (made from plastic and made from recycled Pet bottles) and Lyocell (a cotton-like material made mainly from eucalyptus trees).

In simple terms, Low Impact Denim is made from fibre that is better from the environment.

One of their valuable manufacturing partners, ORTA, is committed to using the most advanced technologies in the denim industry. With their INDIGO FLOW dyeing process, the production of the JACK&JONES Low Impact Denim fabric uses up to 55% less water.

INDIGO FLOW is unique to ORTA and is a more sustainable method of indigo dyeing, resulting in cleaner waste water, no salt formation and less chemical usage. All of this not only benefits the environment but gives to the Low Impact Denim collection a cleaner and richer looking fabric.

During the laundry processes JACK&JONES used more sustainable finishing treatments such as ozone, e- ow (for applying resin and bleaching) and laser treatments. These treatments minimise the need for water, energy and chemicals and reduce waste generation. Less 56% of Water consumption and less 50% of energy consumption.

The result is a jeans collection that raises the bar when it comes to denim done right. The first collection consists of four pairs of jeans with different cool washes, and the quality of the denim is just as durable and wearable as it always is, but with as little impact as possible. From cotton sourcing to finishing, this collection is JACK & JONES’ most sustainable denim to date. The choices in production are making a difference.

These are some of the most revolutionary practices in the industry, opening up a new era of jeans.

Your choice in jeans can too.

Discover more at www.jackjones.com