Levi’s partnered with 50 icons and influencers from around the world to help tell the story and celebrate the anniversary of one of the most iconic pieces of American clothing – the 1967 70505 Type III Trucker jacket – known today as the definitive jean jacket.

A Cold Wall



Don C


Justin Timberlake

Oh Hyuk

Snoop Dogg

Tinie Tempah

Vanness Wu

Virgil Abloh

In honor of the 50th anniversary of this legendary piece of clothing and to celebrate the DIY spirit that has helped make it so popular over the last half-century, 50 icons and influencers designed and customized their own Trucker jacket. Chance the Rapper, Solange Knowles, Snoop Dogg, Diplo, CL, Justice, Karlie Kloss, Romee Strijd, Virgil Abloh, Clayton Kershaw, Robbie Rogers, Taylor Kitsch, Karla Welch, Rob Zangardi, Tinie Tempeh, Justin Timberlake and more are participating. A wide array of bold-faced names have brought their personal vision to this storied garment — and it’s a story that looks to keep on rolling. Seen everywhere from street style to rocker fashion to down the runway, the Levi’s® Trucker jacket is as popular today as ever.