LABRUM London has liaised with The National Sports Authority Sierra Leone (NSASL), creating a new uniform design for both National Sports and the official Olympics 2020 kit. The new national uniform by LABRUM, designed for more than 16 disciplines, embodies a sight-flickering color palette and rich tones of green and blue, inspired by Sierra Leone’s national flag. Created by LABRUM’s founder, Foday Dumbuya, alongside London based agency Rosie Lee Creative, the first of these graphic prints interlocks L (LABRUM) with S (Sierra Leone), championing pattern boldness. The second print, on the other hand, features the iconic LABRUM triangle.
Building on their long-term relationship and recent London Fashion Week partnership, the brand’s mission continues to propagate the narrative of West Africa, providing creative funding to the country’s heritage and local amenities.
Styled by Ib Kamara, the campaign features striking photographic series by Rafael Pavarotti, and a film by Harry Deadman featuring stills by Ash Narod. This and more, honing on the power of sport to pay tribute to the city of Freetown. Activism is not a new challenge for Labrum, with Dumbuya establishing the Freetown sporting charity, “KING NAIMBANA II FOUNDATION” in 2016, while the capital competing in the Street Child Marathon.
“The concept behind the print was born from a desire to depict the power that sport has in uniting people together. Hence why it was imperative for me to ensure the kit represents all 16 tribes of Sierra Leone. I believe tribes build a nation and a nation builds its people.” – Foday Dumbuya
Antonio Folletto is an eclectic and modern expression of the most classic Neapolitan artistic tradition, even though he grew up in Viareggio and trained in Rome at the Accademia di Arte Drammatica.
Titled “Model, Remodel”, the collection mixes references to classical Chinese garment design, modern pop-culture moments, and multiple revolutionary creative movements of the past fifty years.
Inspired by the psychology of the equestrian military discipline, Zúñiga proposes a collection that characterizes the brand within streetwear with touches of tailoring.
Casablanca team up with world renowned French-Moroccan shaper Terry André and surfer Yann Summers to create and design two bespoke Casablanca surfboards.
For the re-launch of their first-ever fragrance “Ad Libitum”, Pigmentarium unveils a campaign featuring dancer Fraser Roach from the Czech National Ballet.
For Resort 2021, The Pack unveiled its latest editorial titled “At Home with The Pack”, captured by the lens of Devyn Galindo, in Zacualpan de Amilpas (Mexico).
Every piece is made using technical fabrics and movement-optimized garment patterns; each item has been designed, principally, with sport functionality in mind.
Other unveiled its Fall/Winter 2021 collection titled “Rebel Rebel”, showing a contemporary interpretation of rock n roll culture, blending 80’s punk rock with western outlaw influences.
The 36th edition of the International Festival of Fashion, Photography and Fashion accessories, Hyères, will take place between Thursday 14 and Monday 17 October 2021 at the villa Noailles.
Rich Brian photographed by Hengyi Liang for our most delicious issue
“Food is sex. Food is injustice. Food is insecurity. Food is security. Food is dialogue, it is even a confrontation of ideas. Food is memory”
This issue encompasses an extensive range of subjects from veganism to the time Paris ate its Zoo. Ghetto Gastro, Etienne Russo, along with designers Emily Bode, Masahiro Ino of Doublet, Mats Rombaut, and Priya Ahluwalia all join in on the conversation and share some of their favorite recipes!
