LABRUM London has liaised with The National Sports Authority Sierra Leone (NSASL), creating a new uniform design for both National Sports and the official Olympics 2020 kit. The new national uniform by LABRUM, designed for more than 16 disciplines, embodies a sight-flickering color palette and rich tones of green and blue, inspired by Sierra Leone’s national flag. Created by LABRUM’s founder, Foday Dumbuya, alongside London based agency Rosie Lee Creative, the first of these graphic prints interlocks L (LABRUM) with S (Sierra Leone), championing pattern boldness. The second print, on the other hand, features the iconic LABRUM triangle.
Building on their long-term relationship and recent London Fashion Week partnership, the brand’s mission continues to propagate the narrative of West Africa, providing creative funding to the country’s heritage and local amenities.
Styled by Ib Kamara, the campaign features striking photographic series by Rafael Pavarotti, and a film by Harry Deadman featuring stills by Ash Narod. This and more, honing on the power of sport to pay tribute to the city of Freetown. Activism is not a new challenge for Labrum, with Dumbuya establishing the Freetown sporting charity, “KING NAIMBANA II FOUNDATION” in 2016, while the capital competing in the Street Child Marathon.
“The concept behind the print was born from a desire to depict the power that sport has in uniting people together. Hence why it was imperative for me to ensure the kit represents all 16 tribes of Sierra Leone. I believe tribes build a nation and a nation builds its people.” – Foday Dumbuya
Continuing its work towards a more responsible design process, Weekday is proud to launch a 100% recyclable and 100% biodegradable * denim set as part of the “Ellen MacArthur Foundation Jeans Redesign project”.
The International Young Designers Contest gathered talents emerging fashion designers from Europe, who have been nominated as the best young fashion designers in their countries.
Marc, Eliot, Harald, Jules, Baptiste, Marcus, and Lou at Universe Scout Street Hunting, shot by Sarah Willmeroth, in exclusive for Fucking Young! Online.
Angus Chiang gives a spin on Reebok’s innovative original Zig Kinetica, and creates a new line, comprised of three colorways of the new Zig Kinetica Concept_Type 2, initially revealed during Paris Fashion Week earlier this year.
Dior unveils an original new material included in the Winter 2020-2021 men’s collection created by the Creative Director of the house Kim Jones and it’s called Dior Oblique tapestry.
This capsule collection pays tribute to the great references of modern and contemporary art universal galleries: Tate Galleries. It’s a collection in which all garments are created in a sustainable way.
Drawing inspiration from Nature, a mainstay of his creative vision, Felipe Oliveira Baptista has designed a new mixed collection of accessories for the Fall/Winter 2020 season.
Luca Gudagnino’s first tv project is a coming-of-age story about love, passion, and the search for emotional freedom starring our cover-boy Jack Dylan Grazer
Presenting its collection in Los Angeles for the first time, AMIRI’s Spring/Summer 2021 represents a proud homecoming and tribute to West Coast culture.
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories. We also look at it for inspiration and a call for togetherness.
