LABRUM London has liaised with The National Sports Authority Sierra Leone (NSASL), creating a new uniform design for both National Sports and the official Olympics 2020 kit. The new national uniform by LABRUM, designed for more than 16 disciplines, embodies a sight-flickering color palette and rich tones of green and blue, inspired by Sierra Leone’s national flag. Created by LABRUM’s founder, Foday Dumbuya, alongside London based agency Rosie Lee Creative, the first of these graphic prints interlocks L (LABRUM) with S (Sierra Leone), championing pattern boldness. The second print, on the other hand, features the iconic LABRUM triangle.
Building on their long-term relationship and recent London Fashion Week partnership, the brand’s mission continues to propagate the narrative of West Africa, providing creative funding to the country’s heritage and local amenities.
Styled by Ib Kamara, the campaign features striking photographic series by Rafael Pavarotti, and a film by Harry Deadman featuring stills by Ash Narod. This and more, honing on the power of sport to pay tribute to the city of Freetown. Activism is not a new challenge for Labrum, with Dumbuya establishing the Freetown sporting charity, “KING NAIMBANA II FOUNDATION” in 2016, while the capital competing in the Street Child Marathon.
“The concept behind the print was born from a desire to depict the power that sport has in uniting people together. Hence why it was imperative for me to ensure the kit represents all 16 tribes of Sierra Leone. I believe tribes build a nation and a nation builds its people.” – Foday Dumbuya
Presented on fictional characters – enlarged young male personalities – JW Anderson Spring/Summer 2021 collection juxtaposes notions of pragmatism and playfulness within a context of cozy domesticity.
With Spring 2021, GmbH is not showing a collection in the normal sense, but rather as 3 projects experimenting with how fashion can be a progressive force.
MatchesFashion.com unveiled a new editorial featuring Ben Allen shot by Hamish Anderson, featuring a selection of SS20 printed shirts, flowing silhouettes and relaxed separates.
Nike’s ISPA launch just over two years ago might have passed quietly under your radar, but as the climate continues to pose new threats and city living conditions faces new challenges for athletes, ISPA’s profile is increasing and raising the design stakes.
London based artist Dom Sebastian collaborates with Bimba y Lola to create out of his own peculiar, wild and wonderful world a reinterpretation of the SS20 Collection #thisisHOT
Creative director of Y/PROJECT Glenn Martens is taking the Paris-based label to a new chapter of its history with the launch of “Evergreen”, a 100% sustainable eco-friendly line, as well as a new e-commerce platform.
The winner of Soho House Art Prize 2020 will exhibit their work during Miami Art Basel, plus join Tracey Emin, Charming Baker and Dread Scott in its permanent collection.
Burberry is proudly reaffirming its long-standing support for the global LGBTQ+ community, releasing a video showing a special performance of Ultra Naté’s song ‘Free’ in celebration of love, togetherness, and freedom.
What are the core characteristics of the ultimate summer hiker? This question lies at the heart of the Nike ACG Air Zoom AO, an amphibious go-anywhere shoe new for 2020.
Birmingham rising star Tana has revealed the video to single, Ride & Clutch Part 2 featuring Aitch, M1llionz, JB Scofield, and Unknown T. Ferociously bubbling on the underground, shutting down shows, radio and live alike this track sees the newcomer really flex his lyrical and… »
A clear model sensation in the making, his early hardships are the first taste of his promising journey, which is set to fully establish the newcomer as one to keep on your radar.
All the masks are handcrafted and made of vegetable tanned leather in Adult.’s atelier. They are hand-painted in exclusivity by the talented Naomi Waku.
Our dear friend Francisco Terra has announced his brand’s Neith Byer collaborations with Palomo Spain, Tetier Bijoux, D’Heygere, Denem, Levi’s, Guerrisol, Lewis du Surget, Charles de Vilmorin, Alphonse Maitrepierre, Skua, Studio Aurum, Hardeman, Nicolas Courgeon Noel, Peter Jitenski, Oceane Philippe, and Antoinette Fernandes.
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories. We also look at it for inspiration and a call for togetherness.
