JORDAN x PARIS SAINT-GERMAIN Global Unveil in Paris
by Anna Barr
Ahead of the unveiling, Travis Scott was spotted in a co-branded Paris Saint-Germain and Jordan Basketball jersey at a festival in France last month and Justin Timberlake in a Jordan PSG coach jacket during a show in Paris, the crossing of two brands and two sports have been highly anticipated. With Jordan joining forces with one of the richest clubs in the world, there is no doubt that this will be huge, with football fans from China to Brazil getting their hands on co-branded merch.
Yesterday we got to see the unveiling of the capsule that is launching today. We headed over to the Parc des Princes for the logo unveil and show. The iconic Jumpman within the Paris Saint-Germain circle shows just how huge of a market this is for Jordan and that his Royal Airness goes beyond basketball to being an overall icon in sport and style. Kicking things off first was a Q&A between Larry Miller, President Jordan Brand, and Nasser Al-Khelafi, President of Paris Saint-Germain. Wrapping up the afternoon wouldn’t be complete without catching a PSG training session.
Game-changing attributes on the Nike Air Jordan V and Air Jordan I include Michael Jordan’s signature “23” being replaced with a “75” to mark Paris’ zip code and we love the club’s motto, “Ici c’est Paris,” on the inside tongue and sole.
Since Quai 54 World Streetball Championship when Michael Jordan first visited Paris in 1985, Jordan has been something of a basketball ambassador to France, for most fans in the country, NBA fandom started with Jordan which coincided with the American timeline of hip-hop and streetwear. In 2017 the brand announced a partnership with the French Basketball Federation, which also says something of the sport growing in a country where football still dominates. If anything, the two collaborations positions Paris as a truly global sports capital (as much as fashion and wine), especially with the upcoming Women’s World Cup in 2019 and the Summer Olympics in 2024.
“In the United States, if you hear Jordan you probably think it’s a basketball or hip-hop event. No, in Paris right away ‘it’s Jordan’ — it’s not just for basketball players or the hip-hop community,” says Laurent Nicolas Bourgeois, one half of the acclaimed dance group, Les Twins, along with twin brother Larry Nicolas who performed at the unveiling yesterday. “We are one of the biggest fans of Jordan in the world. We are super fans.”
Sounds like Laurent sums it up perfectly.
The Jordan Brand x Paris Saint-Germain collection releases on September 14. The club will debut its Jordan Brand kit on September 18 during European competition.
www.nike.com
Daylight Saving Time Ends
Love Letter
actual
JORDAN x PARIS SAINT-GERMAIN Global Unveil in Paris
previous
Daylight Saving Time Ends
next
Love Letter
To provide a safe space for all women to be lead characters in dating, international dating app Pure is releasing Pure Queen.
Swedish fashion house Acne Studios makes its debut in the perfumery sector with its first scent: Acne Studios par Frederic Malle.
“I am thrilled that Cillian is joining the Versace family. He is a truly exceptional actor and totally deserves his Oscar win. He is magnetic and mesmerizing in front of a camera and I loved seeing him bring Versace to life”.
The grand finale of the ModaLisboa Young Designers contest, known as SANGUE NOVO, took place on March 8th in Lisbon. This second and final phase follows a series of mentoring sessions where the six emerging designers received… »
“I am grateful to get the chance to work with this legendary couture atelier and I cannot wait to dig into the archives.”
The collection stands out for its meticulous attention to three fundamental aspects: size, material, and color.
Crafted with pride in Bulgaria, Voyeur Underwear stands as a testament to innovation and the relentless pursuit of sophistication in men’s apparel.
This collaboration marks a full-circle moment for Charles Jeffrey LOVERBOY and Dover Street Market / CDG.
EYTYS’ latest Spring/Summer 2024 campaign arrives like a refreshing breeze, urging us to embrace the leisurely pace of vacation life.
Tom Ford unveiled its Spring/Summer 2024 campaign, captured by the lens of Robin Galiegue.
This latest offering is a testament to the fusion of Umbro’s rich Football heritage with the cutting-edge street style that Slam Jam is renowned for.
Italian luxury brand Marni, creatively directed by Francesco Risso, unveils its Spring/Summer 2024 campaign.
Edward Cuming’s Fall/Winter 2024 collection marks a poignant departure from the light-heartedness of previous seasons.
C.P. Company and Kiko Kostadinov present their new joint project.
Oliver Peoples has partnered with tennis legend Roger Federer to unveil an exclusive collection of eyewear.
The collection emerges from pre-existing pieces, reimagined and revalued, carrying with them the essence of their history into contemporary silhouettes.
Jonathan Steuer went to Venice Beach to capture o group of dancers, moving until the break of dawn.
This collection is a testament to the art of elevated craftsmanship, showcasing a production process that is as much about skill as it is about unwavering commitment.
JIL SANDER, creatively directed by Lucie and Luke Meier, unveils its Spring/Summer 2024 campaign.
Good news for British designer Samuel Ross, who has recently been appointed as artistic director of the London Design Biennale 2025, which will be held from 5-29 June.
Gucci is welcoming the distinguished Japanese figure skater, Yuzuru Hanyu, as its latest brand ambassador.
The label’s unique approach to design involves a thoughtful deconstruction and reinvention of timeless wardrobe essentials, ensuring each piece transcends traditional gender norms.
Stéphane Ashpool unveiled the complete imagery for the French Olympic and Paralympic teams’ attire for the upcoming Paris 2024 Olympics.
Delhi’s Kartik Research has partnered with London’s Stepney Workers Club to launch an exclusive capsule collection that embodies the spirit of cricket.
Luke at Kult Models photographed by Christopher Puttins and styled by Alex Nyilas, in exclusive for Fucking Young! Online.
Études’ Spring/Summer 2024 collection, CRÉPUSCULE, marks the culmination of a triptych that pays homage to the essence of Paris.
Cities like Berlin, Paris, Tokyo, and London are gearing up to host these powerful displays, with more to join the list.
Less is more is what we are used to hearing. In Y/P’s case, it’s precisely the opposite.
The campaign is a visual feast of portraits set against the vibrant backdrop of Jamaica, encapsulating the essence of outdoor summer living.
The label’s second collection, titled “Wicked Love,” contemplates the concept of adaptable self-identity in our interconnected world.
Behind Vivobarefoot’s vision is a commitment to natural health and rekindling humanity’s bond with the natural world.