Through nine seasons in the NBA, and many more formative years in Palmdale, California, Paul George has secured his status as a veteran star. So, it might be strange to imagine George struggling at the bottom – of a filled pool, dumbbells in hand, checking his quickening pulse as he steps further into the deep end.
“As I see myself getting older in this league, the question I ask myself is, ‘How can I become a more efficient athlete?’ I need to perform at the elite level I know I’ve reached, but without wasting excess energy,” says George. “At the end of last season, I knew I had to better control my breathing while I play, so I added underwater walks into my offseason training.”
Beginning with the PG1, evolving into the PG2 and even branching off into the PG 2.5, George’s signature line is, in many ways, a story of that progressive self-awareness and commitment to improvement. The series tells of a refinement that has led to a seasoned sensibility for George, a confidence in who he is and where he’s going as a player.
Here are three veteran principles that PG and Nike Basketball Footwear Designer Tony Hardman followed in creating George’s footwear: Shed What Is Unnecessary, Make Every Step Matter, Remember Where You Came From.
The limited-edition Nike PG3 NASA colorway is available January 26.
EDEN Power Corp unveiled its Fall/Winter 2019 “SOLAR” collection. Inspired by alternatives for a better future, the collection is made out of recycled fibers.
LATIGO unveiled its new collection titled “LATIGO TE AMA” (Latigo loves you). The lookbook was shot by Pablo Alzaga under creative direction from Carlos Mora.
SHARKY is the latest model that expands a (constantly) growing family: the design, colors and unusual cuts make it an exclusive object of desire for all over the world fans of the genre.
Los Angeles brand, Skim Milk has teamed up with the legendary and controversial photographer, Bob Mizer for a t-shirt, hoodie and crew sweatshirt that’s sure to turn heads.
From June 10 to September 22, 2019, the genre-redefining fashion designer Virgil Abloh will exhibit the NXS2 “skeleton” models at his first museum exhibition entitled “FIGURES OF SPEECH.”
A collaboration that generates new means of expression with inspirations ranging from Russian avant-garde (including theater and music), to 90s denim trends, to work and utility wear.
Te pueden parecer muy lejanos. Incluso puedes llegar a creer que nada de lo que sucedió entonces tenga que ver contigo. Pero durante aquella década de los 70, cargada de música disco, liberación sexual y experimentación, comenzaron a asentarse gran… »
