Introducing Montmartre
by Adriano Batista
New York City-based fashion label Montmartre is made up of the duo Hayley Champoux and Yuki Yagi, who became close friends during the course of their respective lives in New York. The duo embarked on creative entrepreneurial pursuits following Yuki’s return from the Royal Academy of Fine Arts Antwerp, gaining experience which they would ultimately parlay into the development and launch of Montmartre.
“I was inspired by the book Massive Change by Bruce Mau to start this brand. I started thinking about how design can change the world, and I wanted to create stuff by mixing the stuff I think is cool with words and statements that deal with current social issues.” – said Yuki
“From NEET(Not in education, Employment, or Training) to Depression, there’s a lot of problems that were surrounded by. It may be yourself or your peers that have these problems but once you take these views from a more “positive aspect”, I think that things can be changed. I feel like I’ve experienced and seen these problems from a close-up and I want to help out for the people because I have been helped out by so many people throughout my life.”
Photographed by Adrian Lozer
Styled by Yuki Yagi
Victor von Schwarz: Doble Vida
NEW FACE: Andrii Zaporozhets
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
This is only the brand’s second location worldwide.
Alejandro Carrascosa photographed by Paulino Cobalto and styled by Cala Xiang & Victor von Schwarz, in exclusive for Fucking Young! Online.
The collaboration celebrates the artist’s lasting impact on music and culture.
This winter, BOSS and Steiff have created a collaborative capsule collection.
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
Gonzalo San Román photographed by Alex Kalb and styled by Fet Hilario, in exclusive for Fucking Young! Online.
This year, the fair brings together some 222 exhibitors from 33 countries, including 179 galleries and 43 publishers.
Like the collection, the soundtrack is both strong and fragile.
