The Socialmatic, a camera inspired by Instagram that can print filtered photos, is expected to hit shelves by the first quarter of 2014. The camera will come in four different versions, with either 16GB or 32GB of storage and With its printer, the camera will be able to print QR codes on the back of each photo.
This product, based on a concept of ADR Studio landed on Internet on May 2012 with a lot of success, will bring a new way to understand the digital photography. Socialmatic and C&A will work to finalize the MoU in a definitive agreement to make the branded camera available to consumers in the first quarter of 2014. It will be distributed and produced by C & A Marketing, a noted leader in the camera accessory business.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.