Taking inspiration from iconic movies like Thelma and Louise or Fear and Loathing in Las Vegas the creative director, Valentin Glémarec, wanted to capture the energy of a journey: Freedom, excitement and unforeseen consequences.

For the first time not presenting a fashion show, he decided to unveil the collection through an actual road trip of 2000 km through the United States, meeting his road companions that will become models wearing the collection under the heat and dust of the West Coast.