Last night on Wall Street in New York, the Balmain x H&M collection made its global runway debut in front of a celebrity-packed audience. Kylie Jenner, Diane Kruger, Rosie Huntington-Whiteley and Alexa Chung were among the guests to get an exclusive look at the glamourous, powerful and rich detailed collection designed by Olivier Rousteing. The collection will be available in around 250 stores worldwide, as well as online, starting November 5, 2015.

balmain_x_hm_ny_fy1

balmain_x_hm_ny_fy2

balmain_x_hm_ny_fy3

balmain_x_hm_ny_fy4

balmain_x_hm_ny_fy5

balmain_x_hm_ny_fy6

balmain_x_hm_ny_fy7

balmain_x_hm_ny_fy8

balmain_x_hm_ny_fy9

balmain_x_hm_ny_fy10

balmain_x_hm_ny_fy11

balmain_x_hm_ny_fy12

balmain_x_hm_ny_fy13

balmain_x_hm_ny_fy14

balmain_x_hm_ny_fy15

balmain_x_hm_ny_fy16

balmain_x_hm_ny_fy17

balmain_x_hm_ny_fy18

balmain_x_hm_ny_fy19

balmain_x_hm_ny_fy20

balmain_x_hm_ny_fy21

balmain_x_hm_ny_fy22

balmain_x_hm_ny_fy23

balmain_x_hm_ny_fy24

balmain_x_hm_ny_fy25

balmain_x_hm_ny_fy26
After the fashion show Backstreet Boys surprised the crowd with an exclusive live performance hyping the 90´s vibe. The audience, packed with celebrities and fashion industry, embraced the energy and celebrated the momentum for #HMBalmaination into the late night. All fans around the world were invited to follow the event through the live streaming app Periscope, while on social media the event could be followed with the hashtag #HMBalmaination.

 

balmainhmny_fy1

balmainhmny_fy2

balmainhmny_fy3

balmainhmny_fy4

Tonight is a dream come true for me. The energy and vibe is unbelievable, and to have the Backstreet Boys perform for Balmain x H&M is incredible. It is an honour for me to collaborate with H&M, and tonight’s launch is something that I will never forget,” says Olivier Rousteing, creative director of Balmain.

The launch was a true reflection of the Balmain x H&M collection, full of energy, positivity and glamour. It was a once-in-a-lifetime experience, and we can’t wait to share this feeling with our customers around the world when the collection finally hits stores,” says Ann-Sofie Johansson, creative advisor at H&M.