The men’s H&M Conscious Exclusive collection brings real attitude to spring tailoring. A slim-fitted jacket has a classic shape which is turned bold and dramatic by fringing down the back of both sleeves. A collarless white shirt has a bow tie attached, which is elegant when tied and dandyish when left undone – perfect worn with a black three-piece tuxedo.
It’s the details that count, like the old-fashioned button braces on a white pair of trousers that make up one part of a white three-piece suit, or the rose print which lines the inside of a tuxedo jacket. As with the women’s collection, each piece is made from more sustainable materials – part of H&M’s commitment to more sustainable fashion, both today and tomorrow.
The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from April 4, 2013.
L’HOMME ROUGE latest campaign is spread through out Stockholm promoted through street posting and it’s highlighting the new L’HOMME ROUGE store opening and the first runway show on Fashion Week Stockholm on Wednesday the 31th.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.