The men’s H&M Conscious Exclusive collection brings real attitude to spring tailoring. A slim-fitted jacket has a classic shape which is turned bold and dramatic by fringing down the back of both sleeves. A collarless white shirt has a bow tie attached, which is elegant when tied and dandyish when left undone – perfect worn with a black three-piece tuxedo.
It’s the details that count, like the old-fashioned button braces on a white pair of trousers that make up one part of a white three-piece suit, or the rose print which lines the inside of a tuxedo jacket. As with the women’s collection, each piece is made from more sustainable materials – part of H&M’s commitment to more sustainable fashion, both today and tomorrow.
The Conscious Exclusive collection will be available in around 140 stores worldwide as well as online from April 4, 2013.
French fashion designer Olivier Rousteing is known for tailoring formfitting silhouettes, but it’s his love of football — dating back to childhood — that sits at the heart of the NikeLab x Olivier Rousteing: Football Nouveau collection.
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