Dedicated to the cloth, the craft, the culture and the history of denim. G-Star RAW launches its Spring/Summer ‘20 brand campaign: Hardcore Denim. It’s all about the details: the stitching, the cut, the lines, the balance. Because details make the difference and take denim from good to great.

“The follow-up sequel to our Hardcore Denim campaign is offering a fresh take on denim in the summertime. Denim is the ultimate uniform relevant for rooftop bars to festival grounds and anything else under the sun. This campaign celebrates our commitment to the craft and every innovative detail of our designs.” – Gwenda van Vliet, CMO G-Star RAW.

The G-Star Spring/Summer ’20 Hardcore Denim collection is available now at