Paul Marciano and Ellen von Unwerth reunite for Fall 2010 GUESS Campaign.
For Fall 2010, GUESS unveils an iconic advertising campaign using world renowned photographer Ellen von Unwerth, who shot the classic GUESS campaigns of the 1980’s and 1990’s including famed GUESS models Claudia Schiffer, Carre Otis, and Eva Herzigova. The newest partnership between GUESS and Unwerth will be unveiled in top magazines this fall marking a return to the company’s roots.
Shot in black and white, the GUESS Fall campaign goes back to one of GUESS’ and Unwerth’s classic shoots by revisiting Tennessee, where Unwerth first shot Claudia Schiffer in 1989. Over 20 years later, GUESS lands in Memphis, the birthplace of rock ‘n’ roll. The campaign story follows three rebels as they embark on a road trip to Memphis and try and make their mark in the music scene. The trio, Elsa Hosk, who first appeared in the GUESS spring 2007 campaign, Alyssa Miller, who appeared in the GUESS by Marciano Spring 2010 campaign and is the face of the new GUESS Seductive fragrance along with GUESS campaign newcomer, Silviu Tolu, are the perfect individuals to showcase the latest collection from GUESS.
The images transport the viewer back the 1950’s, where the stars go through a transformation from the quintessential girl / guy next door into a rock star. Gingham plaids, nautical stripes, bustier style tops and classic denim jackets and jeans are the core of the fall 2010 collection. As the girls take on an edgier, more rocker look, the jeans make way to cut-off shorts and peddle pushers emanating the GUESS girl image that the brand has been built upon.
Under the direction of GUESS?, Inc. Vice Chairman and Chief Executive Officer, Paul Marciano, and photographer Ellen von Unwerth, the GUESS fall 2010 campaign is shot in the same classic manner that helped launch GUESS into the global lifestyle brand it is today. “Working alongside Ellen and incorporating our rock ‘n’ roll history combined with a picturesque setting, stunning talent and impeccably designed clothing are the perfect ingredients for another iconic campaign,” says Paul Marciano, Vice Chairman and Chief Executive Officer of GUESS? Inc. “Through Ellen’s lens we have created yet another masterpiece to sit alongside the classic campaigns that have made GUESS a household name.”
Change isn’t always about moving forward, but sometimes, it’s about holding on. For their Spring/Summer 2026 collection, Milieuschutz, Richert Beil explores exactly that tension.
Inspired by the hidden love stories of novels like Maurice, Swimming in the Dark, and Young Mungo, the collection moves through three emotional stages of queer coming-of-age: concealment, self-acceptance, and the bittersweet weight of memory.
Through its new CGI campaign, “Beyond Real, Beyond Now,” and a community-driven approach, REVERSIBLE is bridging the gap between inspiration and accessibility.
Louis Vuitton’s latest travel campaign takes viewers on a visual journey through China, reimagining travel as an experience rather than just a destination.
Paris Fashion Week witnessed Steven Passaro’s Moonlit Lover Spring/Summer 2026 collection, an exemplar of the aftermath of love encountered after midnight and gone before sunrise.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.