Etnia Barcelona present us its new campaign and collection with some special guests. They visited the brothers Stefano and Max of the restaurant Xemei; the architect Benedetta Tagliabue, director of the Enric Miralles studio; illustrator Ricardo Cavolo; jeweler and national craftsmanship award winner Enric Majoral; and music producer Awwz, whose video you can see up here.
Awwz is an emerging project on Barcelona’s electronic scene. Gemma is the name behind this producer who offers up sensitive electronic music based on vaporous textures with slow rhythms and hypnotic melodies. Her discourse mixes casual libido with sensuality and a mimetic interplay of feelings and experiences that makes her musical proposition original and different.
The emergence of Awwz as a producer is preceded by her career as a DJ, which has led her to perform in the principal festivals and clubs in Spain—such the Sónar Festival , SOS Festival, Razzmatazz, Sala Apolo—as well as in Mexico and clubs worldwide.
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Dj Awwz wears Ferlandina CLGD, from Etnia Barcelona Originals Collection.
Etnia Barcelona is free, human, multi-ethnic but, above all, it is culture. Inspired by cultural movements, they create their story through collaborations with creators from the worlds of art and photography. Because Etnia is passionate about artists and their pieces. The process of transforming raw materials into works of art.
The inspiration for this collection: Barcelona creators.A tour through the creative studios of key figures from different cultural disciplines in Barcelona, people who have made the city their place of residence and source of inspiration.
Enjoy here a selection of our favorites from
the Originals collection by Etnia Barcelona:
Berlin Fashion Week served as the stage for SF1OG’s SS26 collection, a deeply personal examination of love’s darker edges, obsession, fragility, and emotional unraveling.
Chitose Abe remains one of the most avant-garde voices of her generation, capable of injecting freshness, desire, and direction into a fashion that needs it more than ever.
PUMA and JJJJound have done it again. Their latest collaboration takes the spiked silhouette of the 1999 PUMA Mostro and strips it down to its essentials.
This Pride month, The Barcelona EDITION isn’t just waving a flag—it’s becoming one. From graphic art explosions to drag royalty brunches, the hotel pulses with a raw, vivid celebration of queer creativity, inclusion, and unfiltered joy.
Change isn’t always about moving forward, but sometimes, it’s about holding on. For their Spring/Summer 2026 collection, Milieuschutz, Richert Beil explores exactly that tension.
Inspired by the hidden love stories of novels like Maurice, Swimming in the Dark, and Young Mungo, the collection moves through three emotional stages of queer coming-of-age: concealment, self-acceptance, and the bittersweet weight of memory.
Through its new CGI campaign, “Beyond Real, Beyond Now,” and a community-driven approach, REVERSIBLE is bridging the gap between inspiration and accessibility.
Louis Vuitton’s latest travel campaign takes viewers on a visual journey through China, reimagining travel as an experience rather than just a destination.
Paris Fashion Week witnessed Steven Passaro’s Moonlit Lover Spring/Summer 2026 collection, an exemplar of the aftermath of love encountered after midnight and gone before sunrise.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
