“For a lot of people, us included, the pandemic and subsequent lockdown were a moment of awakening to what is really important. Being away from our loved ones, or unable to be with them physically really pushed this idea of family. Over the course of March and April 2020, we spent a lot of time watching family movies of Reid’s grandfather, father, and his childhood.
Reflecting on the world situation at that time, we felt connected to the innocence and simplicity that was expressed in them. The parallels between the very old, a recurrent inspiration in our work, and the very young that we saw in them became the starting point to our spring-summer 2021 collection.
It was also very personal for Reid, an opportunity to reconnect with his grandfather, and namesake of our brand, in a deep way. To be able to pause and have meaningful conversations instead of being pulled in different directions by the distractions of the everyday was beautiful. To be able to hear honest advice in simple terms was quite profound and very basic at the same time. This is what we wanted to share with you in our video.
One piece of advice that he gave is “love your neighbors.” The last few months have shown how our behavior can have such a powerful and direct impact on both those around us and those indirectly around us as well.
For better and for worse, the culture that we have inherited from our forefathers is part of who we are. It is not for us to judge, but to look back, learn from their mistakes. We have to come to terms with the past, educating ourselves, and making decisions for the greater good. We have a responsibility to our neighbors.
So more than a season inspired by youth or a man reflecting on his life, the spring- summer 2021 collection is a nod to the circle of Life. To the lessons passed from grandfather to grandson, from generation to generation. To the reflections, the memories and regrets, the mistakes and good deeds; and to this position of learning that we need to put ourselves in to grow.”
Inês Amorim & Reid Baker Viana do Castelo, Portugal July 2020
Share. Combine. Made to Last. Bershka presents the new B3 Collection, a seasonless, unisex line of high-quality garments created to be worn and shared by everyone – anywhere in the world.
ADN Paris unveiled their Lookbook for their second capsule following Paris Fashion Week, photographed by Hugo Mapelli featuring Yero Mbow and Birte Carolin.
Good news! The urban clothing brand from the H&M group, Weekday lands in Spain for the first time. You got now in Barcelona (Paseo de Gracia 33) a new store where product, creativity and cultural understanding converge with the aim… »
Raf Simons showed its Spring/Summer 2021 menswear collection, inspired by classics like Alien, A Nightmare On Elm Street, Barbarella, Scream, Blow-up, among others.
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The International Young Designers Contest gathered talents emerging fashion designers from Europe, who have been nominated as the best young fashion designers in their countries.
Marc, Eliot, Harald, Jules, Baptiste, Marcus, and Lou at Universe Scout Street Hunting, shot by Sarah Willmeroth, in exclusive for Fucking Young! Online.
Angus Chiang gives a spin on Reebok’s innovative original Zig Kinetica, and creates a new line, comprised of three colorways of the new Zig Kinetica Concept_Type 2, initially revealed during Paris Fashion Week earlier this year.
Dior unveils an original new material included in the Winter 2020-2021 men’s collection created by the Creative Director of the house Kim Jones and it’s called Dior Oblique tapestry.
This capsule collection pays tribute to the great references of modern and contemporary art universal galleries: Tate Galleries. It’s a collection in which all garments are created in a sustainable way.
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories. We also look at it for inspiration and a call for togetherness.
