Camper serves up some digital candy this summer with a collaborative project for its FW16 pre-collection.
Creative Director Romain Kremer invited Tumblr art sensation Dom Sebastianwho is known for his subverted graphic pop aesthetic to create digital content inspired by the pre-collection. Sebastian, currently a student at Central Saint Martins, lends his multi-disciplinary talents by way of a 60 second video featuring the lo-fi, throwback vibe that has garnered him an internet following.
The pre-collection is based on the idea of sport as style but the pursuits of leisure are at its core. The video features retro teleshopping style graphics and is an explosion of colour and texture like the collection itself.
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.