Marc Jacobs takes over from Jean Paul Gaultier as the new creative director of Diet Coke for 2013.
“I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th anniversary campaign,” said Marc Jacobs. “Diet Coke is an icon – and I love an icon.“
Diet Coke celebrates its 30th anniversary this year, and so the partnership has been dubbed “Sparkling Together For 30 Years”.
A limited collection of bottles designed by Jacobs and inspired by the Eighties, Nineties and Noughties, along with signature Jacobs motifs will be unveiled later this month.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
