Some years ago, designer Lana Dumitru took Internet by storm with her take on the virtual self: The Facebook Dress. Now, Lana looks with fresh eyes at the intense and complicated relationship between people and their personal computers in a virtual collection suggestively named “C://LANA/DESKTOP/Collection”.

We’re living in a screenshot era where everything virtual seems to be real so why not put your Temporary Files on your permanent wardrobe? Based on a series of digital sketches, Lana went further with the concept of virtual drafts and the philosophy behind them. Some of the virtual sketches have been turned into actual clothes, the other half remained as virtual as in the beginning, just like in our “is it real or digital” confusion of our times.

It’s all about the virtual world and its patterns in which our sense of beauty has changed as long as everything ugly can be adjusted in Photoshop and giant corporate fashion brands create 3D models for their clothes instead of using real humans. In Lana’s universe, our Desktop icons become beauty and fashion icons, USB cables turn into chic accessories and the Recycle Bin puts some deep questions about our decision of deleting something forever from our life. It sounds serious but Lana shows this visual manifesto in bright colours and joyful moods reminding the viewer that is also so much fun in wearing something abstract for real.


Photos by Casper Fitzhue.