CHOIX has a mix of very cool and exclusive brands between clothes, acessories, parfums, furnitures, objects, photos, books and music.

It is located in a 70’s building with “brutalist” architecture. The concept of the store, the name, the logo, the packing was all developed from the building. The “X” pattern seen in the building is the same “X” of the logo, the same “X” inside the shopping bags and so on.

Brands that they are working with:


Lucas Nascimento (new talented brazilian fashion designer, sculptural women knitwear)

André Lima (famous brazilian fashion designer, sexy and feminine dresses)

Victorino Campos (new talented brazilian fashion designer from Salvador, Bahia, delicated and handmade clothes)

Commes des Garçons Play  (polo shirts, cardigans and tshirts)

Calvin Klein Collection  (launching in april)

Nicholas Kirkwood women shoes  (launching in april)

Come for Breakfast  (teashirts and dresses)

Daniela Cutait  (brazilian designer, fancy bags, hats and necklaces)

Antonio Bernardo  (brazilian designer, Jewelry)

Special Editions of New Balance and Converse.

Our own brand “CHOIX”: women shoes  and men suits so far.


Uslu Airlines   (cool nail polish from Berlin)

Malin+Goetz   (american natural candles and parfums)

Commes des Garçons Parfums


Gallery   (now with an exposition of brazilian photographers called: “Brasilidades”)

Besides what is running up in the gallery we also sell work of some great brazilian photographers: Bruno Cals, Claudia Guimaraes, Jair Lanes e Thelma Villas Boas.


Casco  (iphone bamboo covers and wood ecological sound system from a new brazilian designer studio)

“Forest” bookcase – exclusivity   (from Paulo Alves, a cool brazilian designer that has worked in the Lina Bo Bardi’s studio)

Manus estudio  (brazilian beautiful and unsual “chinas”, objects and wood furnitures)

Qubus Studio  (daily objects with a artsy twist from Praga)

Aiaiai  (incredible gadgets from Denmark)

Pantone products  (coffee cups, mugs, notebooks, bags and chairs)

Luxe Guides

Limited editions books