CHMPGN x Roche Musique
by Adriano B.
Born primarily from a human encounter, the French label Roche Musique and the ready-to-wear brand CHMPGN are collaborating this winter to present a capsule collection entitled “The French Wave“.
The collaboration is based on several strong values that drive the two brands: creativity, independence, team spirit and of course a strong desire to share a French ideal.
The lookbook was shot by Kiroubel on the streets of Paris. The arrival of the models (Nada Hassan and Riyadh Hassan) at the studio make a link between streetwear CHMPGN’s influence and the musical creativity of Roche Musique.
The capsule collection is composed of two pieces: Oversized black satin bombers decorated with a “hexagon” patch where you can see the logo of the brands, high-quality embroidery in the back with the inscription “the French Wave” written by the typographer Naniii, and an oversized sweater with a high collar with gold and tonal embroidery details.
PHOTO SESSION
KIDILL Fall/Winter 2019
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