To everyone’s delight, this summer FY teams with ARAMA to present an exceptional giveaway of men’s shoes.
Oded Arama is the eponymous creator of luxury footwear brand Arama. Having worked at Preen after receiving his diploma at Crodwainers’ College in London College of Fashion, Omer is now fully dedicated to breed his own label of manufactured shoes. We met Omar at Changing Room (an ephemeral boutique showcasing high-end independent fashions) where we had the opportunity to evaluate the exceptional crafting of his creations. A range of superbly hued leathers delights a carefully curated collection of laced shoes, moccasins and sandals. Superfluousness aside, the creations are resumed to a quirky charm that is nothing but understated. Arama qualifies as one of those independently run brands that owes most of its energy to a committed passion towards the métier; a passion which Omer tells us started at age of five when watching a TV film about the industrial shoemaking process. »
