Showcasing connection between the artist and the athlete, the short film directed by Julien Soulier and Adrien Landre features three characters wearing the BWGH for Puma sneakers. This highly anticipated drop exclusively launches on 6th December online and available instore on the 7th December from the finest retailers worldwide. This launch is a just a taste of what to expect from the continued collaboration in FW14.
David Obadia and Nelson Hassan founded French label Brooklyn We Go Hard back in 2010 and since have collaborated with renowned street wear brands. Their love of PUMA dates back to their youth so it was only a matter of time for this exciting partnership to kick off. For the first collaboration, the ever-popular R698 gets a unique makeover that combines BWGH’s Parisian style with PUMA’s rich heritage.
BWGH’s, David Obadia directed the creative process of the collaboration and in the design it is clear to see his obsession for intense and pure colours. Obadia takes inspiration from the American painter Mark Rothko, famous for his work in the Colorfield Painting movement. Rothko believed that colours were a true language and that is evidently imagined in the graduation of the deep blues for the BWGH x PUMA R698. The name of the whole collaboration – Bluefield – pays homage to his work.
LACOSTE is back with a fresh global campaign for 2025, and this time it’s all about playing with legends, both the brand’s classic pieces and the influential people who wear them.
Levi’s® new Linen+Denim collection for SS25 solves the warm-weather denim dilemma by blending two classic fabrics into one breathable, lightweight solution.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
