Burberry has today unveiled elements from its first straight-to-consumer collection, including a preview of the new advertising campaign launching on 19 September after the Burberry show, and the announcement of a new collaboration with The New Craftsmen.
Featuring new British cast members Jean Campbell, Cavan McCarthy and Alex Dragulele, the ad campaign previews looks from Burberry’s September collection which is influenced by Virginia Woolf’s Orlando, contrasting masculine and feminine styles across different periods in history.
In celebration of the highly crafted new collection, Mario Testino has also captured a series of portraits of Burberry artisans, the men and women from mills and factories across England, Scotland, and Italy whose passion and skill contribute to making Burberry’s products. To launch the campaign, Burberry has revealed a portrait of the pattern maker for its newest bag, The Bridle.
Burberry also announce its partnership with The New Craftsmen today. The partnership, launching on the evening of the Burberry show, will see some of Britain’s finest craft makers bringing the inspiration behind the collection to life through a daily changing programme of activities and installations within the brand’s new show venue in London.
“This campaign reflects a collection inspired by Virginia Woolf’s Orlando and also sets out to honour the many skilled craftspeople who work on Burberry’s iconic products. I am therefore very proud to be sharing Mario Testino’s incredible portraits of Jean Campbell, Cavan McCarthy and Alex Dragulele, which we have set alongside portraits of our talented Burberry artisans. In this spirit of honouring contemporary artisanal excellence, we are also proud to announce an exciting collaboration with The New Craftsmen as part of our September presentation during London Fashion Week. Just as Virginia Woolf’s Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work.” – said Christopher Bailey, Burberry Chief Creative and Chief Executive Officer.