In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.
1991 then saw the release of the AW 50 which took the idea of ‘less but better’ one step further with the removal of numbers and the minute track, as well as simplifying the bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come.
As a celebration of the timeless appeal and iconic status of these watches, both are to be relaunched, with every detail an exact match of when originally launched.
2017 is a historic year. After years of absence, Braun has commissioned Dietrich Lubs to design an evolution of these 2 icons, to create a watch which utilizes the advancements in material and manufacturing techniques to produce a watch for the contemporary watch market.
AMI has been a steady ally of the LGBTQ community over the years, fully committing to give back, raise awareness and support a number of charities against homophobia and transphobia.
Make some space for Channel Tres, the shoulder-shaking, pop-driven powerhouse preaching his dose of soulful hope. “It was all kinda fucked up before music came knocking. But I chose to break the mould, dump the shit and take on hope.”
“Sexual pilgrimage” is a visual essay inspired by a tale that Niño de Elche once shared with Ernesto Artillo regarding the transition from screen to reality, from digital to touch.
The Converse Pride Collection is embarking on its five-year anniversary celebrating Pride. The brand has donated more than $1,000,000 in support of local and global LGBTQIA+ organizations.
Following the unveiling of the lookbook back in March, Drop 1 of the highly anticipated collection is arriving at Louis Vuitton stores worldwide on June 26.
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our SS20 “OLYMPIC” Issue shot by Kapturing and styled by Jordan Boothe, in 2028 Olympic host city of Los Angeles.
KURT PRYNNE is a way to repel a sometimes-ugly reality with a smile and greet discomfort with a pinch of sarcasm. To empower. To shed light on your uncomfortable truth.
Gus Dapperton’s dreamy bedroom pop days are long gone, within a rather short period of time, he grew into one of the most efficient pop songwriters of his generation.
Intimate and sincere, Creative Director Alessandro Michele shared with the Gucci Community some pages from his personal diary written in his Roman home during the past few months and he announces a new beginning for the brand.
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories. We also look at it for inspiration and a call for togetherness.
