In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.
1991 then saw the release of the AW 50 which took the idea of ‘less but better’ one step further with the removal of numbers and the minute track, as well as simplifying the bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come.
As a celebration of the timeless appeal and iconic status of these watches, both are to be relaunched, with every detail an exact match of when originally launched.
2017 is a historic year. After years of absence, Braun has commissioned Dietrich Lubs to design an evolution of these 2 icons, to create a watch which utilizes the advancements in material and manufacturing techniques to produce a watch for the contemporary watch market.
You can call Ellen Pedersen the “girlfriend” of the brand. Having grown up around nature she has an innate affection for rugged elegance and doesn’t shy from embracing a working-class aesthetic in quest of defining this generation’s Mod.
Austen Planes, Sam Clay, Alexander Newman, Mateo Videla, Nacho Pelaez, and Eliseu Zimmer, photographed by Milos Nasio, in exclusive for Fucking Young! Online.
Uno de los grandes eventos de la temporada, es el que celebra Etnia Barcelona en su flagship del Born en Barcelona. Lo es porque celebran su aniversario en ese increíble edificio de 5 plantas junto a la… »
After a first collaboration with the French specialist BMX manufacturer Bogarde, Dior Homme presents a second exclusive design, once again combining the technical skill of the cycle specialist with the Dior Homme house codes.
It’s the 10th anniversary of the I.L.P (I Love Pet) line, and to celebrate it, Beyond Closet release a new campaign in collaboration with Thank You Studio.
Precious golden details feature on a selection of Dior Homme mainstays for a capsule collection based around the Fall/Winter 2018 collection created by Kris Van Assche.
For Fall/Winter 2018, Feng looks to her childhood home – number 239, which is embroidered on garments throughout the collection – and takes inspiration from the quotidian things that evoke a sense of home, or memories of her family and friends.
With his unique attitude combining elegance and rebellion, Robert Pattinson is the face of the Dior Homme Fall 2018 campaign, captured by Karl Lagerfeld‘s camera.
