In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.
1991 then saw the release of the AW 50 which took the idea of ‘less but better’ one step further with the removal of numbers and the minute track, as well as simplifying the bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come.
As a celebration of the timeless appeal and iconic status of these watches, both are to be relaunched, with every detail an exact match of when originally launched.
2017 is a historic year. After years of absence, Braun has commissioned Dietrich Lubs to design an evolution of these 2 icons, to create a watch which utilizes the advancements in material and manufacturing techniques to produce a watch for the contemporary watch market.
A far cry from his youngster days singing backing vocals to Destiny’s Child tracks and listening to the cult album The Miseducation of Lauryn Hill growing up.
Talent incubator Fashion East announced its new menswear designer line-up to receive support and showcase as part of its menswear scheme in January 2019.
Makeo is a second hand online store, created by Eme Rock and Roberto Piqueras where you can find a selection of streetwear garments. Their goal is to make a reinvention of the thrift shops and vintage with a contemporary look. They want to make their customers conscious about sustainable fashion, global environment and street culture.
Donovan Santos and Tristan Ribeiro at Next shot by Brent Chua and styled by Kraige Tobias with pieces from Willy Chavarria x Hummel, in exclusive for Fucking Young! Online.
Photographer Ernesto Sampons Gonzalez and stylist Pol Moreno collaborated to capture some of the favorite looks we saw during the SS19 edition of Mercedes-Benz Fashion Week Mexico, in exclusive for Fucking Young!
MATCHESFASHION.COM have collaborated with A-COLD-WALL* to launch a fourteen-piece capsule collection as part of its on-going series of digital exclusives.
Daido Moriyama, the first artist with whom Saint Laurent worked with for this project, will be presented in Paris at Palais Royal from the 9th till the 11th of November during Paris Photo.
“The more beautiful the sky, the more hopeless the neighborhood.”
Cover feat. Jhona Burjack at Next Models shot by Kito Muñoz
“And even if we change neighborhoods, cities or countries, we always carry with us that sense of personal transformation that a piece of land, with its buildings, parks, bars, and people, has given us. We are almost certain to hang on to a sense of gratitude and nostalgia for it.”
