In 1989 Braun launched their first analogue wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles.
1991 then saw the release of the AW 50 which took the idea of ‘less but better’ one step further with the removal of numbers and the minute track, as well as simplifying the bezel. A date function was also introduced, indicated by a red chevron which would become an iconic feature of Braun watches for decades to come.
As a celebration of the timeless appeal and iconic status of these watches, both are to be relaunched, with every detail an exact match of when originally launched.
2017 is a historic year. After years of absence, Braun has commissioned Dietrich Lubs to design an evolution of these 2 icons, to create a watch which utilizes the advancements in material and manufacturing techniques to produce a watch for the contemporary watch market.
This season designer Masanori Morikawa’s FW19 collection entitled “Signal Noise – S/N” takes its cue from the 1994 art performance piece of the same name staged by Dumb Type.
Embracing both tradition and subversion, the field and the street, codified notions of taste and aspiration, crossing British cultures and class boundaries, is both wryly looked at and celebrated in the collection.
Icons meet icons for the Y-3 Fall/Winter 2019 collection, in which adidas and Yohji Yamamoto reinterpret their individual codes through the lens of one another.
The Fall/Winter 2019 collection collides heritage with the bold and psychedelic, as British classicism is modernized for the Stella man and fused with pop prints and vivid color.
“The more beautiful the sky, the more hopeless the neighborhood.”
Cover feat. Jhona Burjack at Next Models shot by Kito Muñoz
“And even if we change neighborhoods, cities or countries, we always carry with us that sense of personal transformation that a piece of land, with its buildings, parks, bars, and people, has given us. We are almost certain to hang on to a sense of gratitude and nostalgia for it.”
