Exhibiting his full iPhone Camera Roll (selfies, pictures, videos, screenshots, etc), Ben Elliot uses contents from his privacy to emphasize current and emerging ideas such as self-branding, social media, marketing, collaboration, networking, human enhancements, computer networks – foreshadowing artificial intelligence. Displayed on an interactive stand evoking the visual codes of event design and marketing, the iPhone becomes an artwork while remaining useful as a product itself, opening the project to other formats than art.
Camera Roll can be considered as the making off of the thinking, life, and projects of the artist before these contents result in a clear and simplified “personal brand” that can easily be consumed on both his social networks and works. Elliot here uses the strategies of influencer marketing capitalizing on the private life of its opinion leaders to grow businesses.
Ben Elliot Camera Roll Until May 20th, 2018 Cour Vitrée des Beaux Arts de Paris 14, rue Bonaparte, 75006 Paris as part of Jeune Création
Diesel took some of the hate received as a brand, like “Diesel is Dead” and “Diesel is not cool anymore” showing them with pride and turning them into unique items.
Marcus Huang graduated from Shih-Chien University this summer. His collection titled “Self-Destruct Mechanism” exist for one sole purpose: to warn people.
Bernhard Willhelm has clear ideas and a lot to tell. He is a natural provocateur, a conscious dissident. His fashion is a courageous, unbridled warning to the rampant respectability, conformism, and the fake anti-conformism.
It’s midnight on a Friday night in 1999… Basement Jaxx is blasting through the speakers of your bedroom stereo and your pre-gaming on Vodka/7ups with your girls!
Josef Lazo and Andreas Schmidl dream, experiment, have fun. Their Lazoschmidl is an outrageous love declaration to the contemporary man, to the real big-boy.
The iconic Jumpman within the Paris Saint-Germain circle shows just how huge of a market this is for Jordan and that his Royal Airness goes beyond basketball to being an overall icon in sport and style.
For the lookbook, the brand collaborates with the photographer Charlotte Krieger. Her unconventional painting technique and pastel colors contrast with the vertical lines and brightness of the collection.
