Ahluwalia Brings Us To Southall, West London, For A Colour-Soaked Virtual Reality
by Chidozie Obasi

Brit-hailed designer Priya Ahluwalia is back with a bold and beautiful bang. Maximalism might still be in, but we’ve yet to see an emerging brand embrace a more unique approach better than Ahluwalia. No big deal! Tossing in pure fun, creativity, and inclusivity, former LVMH Prize finalist creates clothes with character, and each collection is underpinned by a penchant for storytelling. The rare quality of striking the perfect balance between simplicity and sophistication is often attributed to the Parisians. This year, Ahluwalia has played on this and produced something French-felt for FW20: a line that stuck to sharply-cut edges and flat tailoring, which cemented the Parisian, easy-elegance look. As the pandemic and various disruptions swarmed society at the start of the year, a shift in customs forced brands to take the virtual lane to market collections in place of physical show/presentations.



Following the success of her first book, Sweet Lassi, Ahluwalia has returned with her second book titled Jalebi, premiering at London Fashion Week. The new book is a photographic work by Laurence Ellis which epitomizes several strands of the designer’s work and dives into what it means to be a young mixed heritage person living in Britain.



A key focus on the book is Southall, which was Britain’s first Punjabi community and somewhere that Ahluwalia regularly visited growing up. The images showcase the everyday lives of people residing in that area. Family is a further team that permeates in the designer’s work, heavily influenced in Jalebi. Throughout the book, so brooding so powerful, there are old family photographs alongside extracts from a conversation between Ahluwalia and her grandmother, where the two unfold family experiences between India and Britain. The book’s available from Ahluwalia’s web store.



In addition, the designer has partnered with Chameleon Visual to create a 3D and VR exhibition. Profits and sales will be donated to the Stephen Lawrence Charitable Trust and Southall Black Sisters.

Cospirazione
Natasha Zinko x Duo Spring/Summer 2021
actual
Ahluwalia Brings Us To Southall, West London, For A Colour-Soaked Virtual Reality
previous
Cospirazione
next
Natasha Zinko x Duo Spring/Summer 2021
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.