adidas presents Paul Pogba by Jürgen Teller
by Adriano Batista
This June, as football’s UEFA European Championships return to France—for the third time ever and the first since 1984—all eyes are on the in-demand French-born footballer Paul Pogba, including those of famed German photographer Juergen Teller.
To capture the kinetic energy and passionate connection between athletes and their fans, adidas has commissioned Teller to travel alongside Pogba and document the football star in a mix of portrait and still-life photography in the build-up to the tournament. The result: a raw, intimate portrait of the player—one of 21st-century football’s most dynamic and exciting personalities—and a rare fusion of art, fashion, and sport.
This photography project marks the latest collaboration between Pogba and adidas, who signed the 23-year-old star player for a long-term partnership in March of 2016. At the time, Pogba was quoted as saying: “This is the first sponsor contract I’ve signed and it’s a very important decision for me. I chose adidas because we have shared passions and values. adidas has the same vibe as I do, on and off the pitch.” He also added: “I love music, dance, and fashion, but my biggest passion is football, and I needed a brand that would give me the space to express myself and explore new frontiers. In adidas, I found a partner with the same goals as me.”
Pogba’s adidas collaboration includes co-created product, beginning with his first boot: an exclusive laceless ACE 16+ PURECONTROL model in Pogba’s favorite colors of black and gold. An extremely limited number of pairs of the special boot will be produced and given exclusively to the player. The boot features a matte black upper and gold sole plate, with the iconic three stripes detailed in gold. The insole carries a special message that speaks to the heart of adidas and Pogba’s partnership: “I’m Here to Create.”
#SONARLIVE
Givenchy Fall/Winter 2016 Campaign
Pull&Bear’s latest capsule collection draws inspiration from Henri Matisse, transforming his playful shapes and vivid colors into summer-ready clothes and accessories.
Jason Fejiro photographed by Johanna Stroud and styled by Jay Taglè, in exclusive for Fucking Young! Online.
For the first time, the work of more than 60 artists who have lived and created at the TOM House will come together in FXLK PLAY: Mythmaking, Devotion, and Mischief, an exhibition opening September 12, 2025, at Long Hall in West Hollywood’s Plummer Park.
Oakley is taking its expertise from extreme sports to outer space.
There’s something raw and electric in Last Exit on Bethnal, the new collaborative project between London producer/DJ Hannah Holland and filmmaker/photographer Lydia Garnett.
JIL SANDER backed the production of a seven-track EP and the Hamburg-shot music video for the song “Wanderlust”.
Balenciaga’s Winter 2025 campaign strips away polish in favor of something more intriguing: real moments in real spaces.
Marine Serre unveiled the first chapter of its “Heads or Tails” campaign, captured by the lens of Julia et Vincent.
Thirty students from fashion schools across Europe will gather in Barcelona this November to tackle one of the industry’s biggest challenges: waste.
The Phantom of the Opera has chosen his designer. Nicola Formichetti has been appointed Director of Masks for Masquerade, the new immersive Phantom experience coming to New York.
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.
Nanushka’s Pre-Spring 2026 collection, Reflections, takes cues from Austrian thinker Rudolf Steiner’s belief that spirit and material are inseparable.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
