adidas Originals x PHARRELL WILLIAMS Campaign
by Adriano Batista
The collaboration between adidas and Pharrell Williams is built on a vibrant sense of optimism, highlighting the importance of equality. Consequently, these same principles are the driving force behind the collection’s new campaign, captured through the lens of celebrated photographer, Ryan McGinley, art directed by Lloyd & Co. and styled by esteemed fashion editor, Jay Massacret.
Featuring a cast of millennials of all races, ethnicities, and genders, the campaign depicts people from all walks of life, coming together in ways that signify unity and acceptance. Aerial views of groups forming shapes and symbols are combined with portraits of pairs of people sharing “real”, often-times poignant and personal moments. These colorful, fun, and optimistic scenes epitomize and embody the spirit of Pharrell Williams and his ongoing work with adidas Originals.
The campaign debuts with imagery focusing on product from the collection’s second, tennis-inspired delivery. Throughout, groups of people are seen from above, uniting in a field of green to form an equal sign, the ultimate symbol signifying togetherness, acceptance and strength. Each ‘part’ of the larger ‘whole’ to come, is a unique, distinct individual. Yet, once together, they form a stronger unit, one that communicates optimism and hope. The result is the absolute, visual expression of equality, conveying a synergy that can only be found through true connection.
ato Spring/Summer 2015 Lookbook
adidas Originals x PHARRELL WILLIAMS “Tennis Pack II”
Jen Deleusse at UNO Models shot by Camilo Delpin and styled by Celia Villa, in exclusive for Fucking Young! Online.
Primavera Sound Barcelona has announced the line-up for its parallel programme, Primavera a la Ciutat, further expanding its 2026 edition.
Y-3 presents the first chapter of its Spring/Summer 2026 collection and accompanying lookbook.
JW Anderson has released its Winter 2025 collection of Christmas ornaments.
Prince and Didi captured by the lens of Axelle Patard, in exclusive for Fucking Young! Online.
Stone Island revisits its iconic Ice Jacket for Fall/Winter 2025-26.
The range focuses on pieces designed for colder weather, combining function and style.
EDWIN has reunited with New Era for a second collaborative capsule for Fall/Winter 2025.
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Salomon is marking the 20th anniversary of its ACS PRO trail sneaker with a special edition. The release honors the shoe’s past while focusing on its continued relevance.
The collection draws from the iconic male figures of early 2000s magazines, connecting that era’s attitude with a pared-down, strong aesthetic.
UNWRAPPED 2025 marks Grindr’s fifth annual global snapshot of queer culture, powered by insights from more than 15 million monthly users and 32,000 community votes.
Rick Owens is launching a collaboration with the oral care brand Selahatin.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
Ruben Pols lensed by Alfonso Anton Cornelis and styled by Giorgio Branduardi, in exclusive for Fucking Young! Online.
The collection arrives as basketball’s global popularity grows, with a significant number of European players now in the league.
Milko Boyarov has unveiled the campaign for his “Core” jewelry collection, photographed by Ivan Ivanov.
Iranian-French brand ZGeneration, founded by Mohammad Amin, made its off-schedule Paris debut, combining sustainability with social activism.
The British Fashion Council has revealed the winners of The Fashion Awards 2025, presented by Pandora.
Balenciaga has launched its end-of-year gifting campaign, titled “Handpicked Signatures.”
Alberto Brown photographed by Javier Atienza and styled by Reyes Campos García & Álvaro Kasto, in exclusive for Fucking Young! Online.
Trashy Clothing and Olive Odyssey have announced a collaboration centered on Palestinian craft and land.
Daniil at Francina Models photographed by Mattia DB and styled by Ginn Ahouanto, in exclusive for Fucking Young! Online.
The Amsterdam-based brand Daily Paper has partnered with the Municipality of Amsterdam and adidas to celebrate the reopening of a local landmark: the street football court known as the “Adidasplein”.
DAVID CATALAN unveiled its Fall/Winter 2025 campaign, photographed by Dulce Daniel and styled by Alexandra P. Soler.
New Era and the Barcelona-based jewelry firm TwoJeys have launched their first collaborative collection.
The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.
