adidas Concept Store No74 Berlin
by Adriano B.
No74 Berlin opens its doors again after a brief period of absence and presents itself in a complete new look. The new interior works with an exquisite mix of materials; industrial welded metal clothing racks are offset against minimal and modular seating and display elements. The color scheme and lighting in the space has also been updated by combining complementary colored elements and a consistent linear lighting floating below the ceiling throughout the space.
Berlin-based creative duo HAW-LIN SERVICES has been taking the lead on the concept for the complete re-modeling of the space, the execution has been realized in collaboration with the studios GECKELER MICHELS and SCHROEDER RAUCH. No74 is a creative concept by HAEBERLEIN & MAUERER and has first opened its doors to the public in 2008.
Since 2008, No74 – adidas’ first select store worldwide – has established itself as a leading-edge spot and go-to venue for statement fashion, essential sportswear and chic design. Located on Torstrasse 74, in the heart of Berlin’s fashion and culture area, No74 has been helping redefine this once neglected district that might have been described as being off-the-beaten path not so long ago. ‘Torstrasse’ has since developed into a destination for locals and visitors in the know alike, hosting a wide range of up-to-the-minute boutiques, galleries, bars, and high end restaurants for the cities growing taste for the culinary arts.
No74 features an exclusive selection of footwear, apparel and accessories by the adidas brands Y-3, adidas by Stella McCartney and Sports Performance as well as adidas’ cooperations with Kanye West, Pharrell Williams, Raf Simons, Rick Owens and kolor from Junichi Abe. Also included are the adidas Consortium limited edition sneaker concepts and other highly sought after releases from the adidas brand across all categories.
No74 Berlin
Torstraße 74
D – 10119 Berlin
T: +49 30 53062513
Mon – Sat 12pm – 8pm
Outlier Presents: Mutations in Material and Form
Introducing FADE OUT
We talk to Kristopher Cantu, founder and creative director of the knitwear clothing brand that has taken social media by storm, Knitwrth.
UNNA dropped a new line of running gear that’s all about comfort and keeping things light.
It’s a story of rescue, reinvention, and relentless dedication to sustainability.
During the Balenciaga Summer 2024 Venice installation, 14 distinct styles of the coveted Rodeo Bag await customers.
Antoine at Humankind Mgmt photographed by Schaël Marcéus and styled by Keegan Lathe-Leblanc, in exclusive for Fucking Young! Online.
Japanese fashion house Comme des Garçons presents a collection of wallets with Denim Tears, the brand founded by Tremaine Emory.
Jacquemus unveiled the campaign for its “LE MARIAGE” collection, photographed by Oliver Hadlee Pearch and styled by Katie Burnett.
Whether you need a statement piece or a functional accessory, the Tres table collection offers both, blending art with everyday use in a simple yet sophisticated way.
Dior Men is introducing a new capsule collection that brings a contemporary twist to its classic Cannage pattern.
French fashion house Jean Paul Gaultier announces its next RTW collaboration with designer Shayne Oliver.
A hub of creative activity and dialogue where diverse perspectives converge to inspire meaningful conversations and stimulate cultural exchange.
American brand Aimé Leon Dore presents its Spring/Summer 2024 campaign called “The World’s Borough”.
American fashion and sports companies Bode and Nike jointly design a clothing collection.
Japanese fashion house Comme des Garçons, creatively directed by Rei Kawakubo, presents its first collection of Made in Italy handbags.
The campaign captures the essence of a surfer’s adventure in search of the perfect wave, set along the stunning North Cornish coastline.
In the heart of Velásquez’s design philosophy lies a commitment to exploring personal space and challenging societal norms.
Photographer Luis Ayora brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
The collaboration between Acne Studios and Frédéric Malle is unique because it’s founded on a mutual understanding and approach to art.
This collection is a call to claim your space in the running world, to be part of a team that runs not just to compete, but to connect.
“Effortless Elegance” brings together the best of Givenchy’s heritage and the simplicity of modern design.
The 10XL is all about going big with style while staying true to athletic roots.
With only 40 pieces available, each with its own number, this rug is as exclusive as it gets.
This event is all about getting ready for 4/20, with Snoop inviting everyone to grab their favorite snacks.
Milan’s design scene is buzzing with the latest “The Art of Dreams” exhibition at Palazzo Clerici.
Leonardo Hanna Azrak photographed by Alejandro Arrias & David Bravo and styled by Antonio Hard, in exclusive for Fucking Young! Online.
The WRPD Runner is gearing up to be a big hit for those who love a mix of tech and style in their shoes.
In the heart of Milan’s fashion district, Gucci’s flagship store on Via Monte Napoleone has become the stage for a fusion of past and future.
Stas & Vlad Bukuyazov photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
DAVID CATALÁN unveiled its Spring/Summer 2024 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
Balenciaga has once again proven its mastery over the temporal with the re-introduction of one of its most iconic product lines, Le City.
