This Fall/Winter 2015 season Y-3 takes flight, back to the days of the original pioneer, the forerunners of modern aviation. Back to the men and women who dared to go further, higher, and faster than ever before, and to the time where human achievement pushed the boundaries for all.
This FW15 campaign takes the nostalgia of the golden age of flight into the modern world of the bold 3 stripes and Yohji Yamamoto’s high-tech designs.
Shot by Harley Weir and directed by Lloyd&Co, the campaign images evoke a heroic and ethereal nature through distorted senses of height and perspective, creating an extreme sense of vertigo. The aviators display bold and graphic shapes iconic to the Y-3 brand, cast against a clear blue sky, as the wind picks up and creates flight and movement in an otherwise sharp and tailored sense of military-inspired apparel.
The FW15 film plays out this sense of vertigo even further, not knowing which way is up or down, the aviators appear to be in constant flight. Historic notions of code breaking and aviation radar chatter reverberate throughout, messages from mission control guiding the flight. The campaign showcases the high-tech, military-inspired apparel in an ethereal world of aerial imagery and blue skies, translated into print, digital, a mood video, in-store displays and supplementary materials.
Photographer Luis Ayora brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
As the world turns its eyes to Paris for the Olympic Games, the Louis Vuitton Foundation offers a cultural parallel that captures the spirit of competition and the essence of modernism.
Y-3’s latest collection, Chapter 2 of SS24, presents a dynamic range of apparel that marries the essence of workwear with the timeless appeal of athletic classics.
Moving away from his previous themes of natural disasters, Eñaut’s new collection is all about the joy of life. It’s like a final dance, a reminder to enjoy every moment.
The PUMA x KidSuper Sports Club collection is a nod to football’s legacy and Dillane’s passion for the game, all while giving a modern twist to PUMA’s classic looks.
Issue #23 Games will see designer discussions with Dsquared2’ Dean and Dan Caten, Louis Gabriel Nouchi, Jordan Luca, and Romain Kremer create our game frame each with a different adventure.