Wooyoungmi Spring/Summer 2027
by Adriano Batista
Wooyoungmi‘s Spring/Summer 2027 collection is built around heung, a Korean concept of joy, spontaneity, and rhythm. It’s a social emotion that replaces sorrow with optimism, something that can be evoked through meditative manifestation in every area of life. When you dress with heung, the thinking goes, you raise your spirits. Madame Woo proposes a sentient wardrobe, a joie de s’habiller that promotes buoyancy not only aesthetically but consciously.
In studying what imbues clothes with joy across geographies, three qualities recur: light, colour, and the imprint of individuality. When vibrant clothes are shaped by wear, weathered by time, and faded by light, they feel saturated with a soul that invokes warmth. Through surface treatments, colourful fabrics and leathers evoke a timeworn silhouette as if paled by the sun or passed down through generations. The sensibility generates a wardrobe assembled across eras and cultures, consistently structured with lightness.
Pattern becomes a cross-cultural means of storytelling. Stripes appear in outerwear, shirts, and bags in a wealth of expressions inspired by global cultures. Checks, a historical emblem of spirituality and belonging, feature in outerwear, suiting, and loungewear, as well as in headbands inspired by those worn in high-temperature environments around the world. Feathers, a universal representation of lightness, are evoked in crumple-dyed sheer coats, jackets, shirts, and shorts, and in colourful bursts of marabou. The show took place during Paris Fashion Week.
Check it out below:
VETEMENTS Spring/Summer 2027
Lazoschmidl SS27 Backstage!
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