Wooyoungmi Presents Its Fall/Winter 2026 Campaign
by Adriano Batista
Wooyoungmi has released its Fall/Winter 2026 campaign, photographed by Alasdair McLellan and shot on location in Dungeness. The images capture the travel-centric themes of the collection, marking the brand’s second collaboration with McLellan.
The campaign features the season’s dandy-esque tailoring, suspended between the Edwardian era and the 1960s and 70s, framing the body in strict yet soft structures. Constricting blazers, faux astrakhan waistcoats, and chunky knits turn traditional outerwear materials body-conscious. Louche silhouettes carry a feeling of glamour through hourglass leather field jackets, faux suede tailoring, Chesterfield wool coats with astrakhan lapels, and plush faux fur coats and bombers, some with reversible linings in rich colours.
A nomadic sensibility runs through voluminous knitted beanies and equestrian trousers with buttoned ankle cuffs. Raincoats, padded sports jackets, and matching trousers evoke the glamour of technical wear. Starched shirt cuffs become accessories in their own right, alongside high collars finished with silver metal bars and logo pendants. Heritage carryalls and top-handle bags in embossed leathers reference the golden age of travel, with talisman bag charms adding to the mood.
Check it out below:
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