Wood Wood SS26 Campaign
by Adriano Batista
Wood Wood unveiled the campaign images for its Spring/Summer 2026 collection, titled “Ode to Street Hassle.” It is a study of the everyday, grounded in the immediate surroundings of Copenhagen. The collection is framed as a love letter to the city, focusing on the mundane, the overlooked, and the rhythm of urban routines.
The main line embraces a raw, tactile elegance, drawing from workwear and lived-in textures. It is defined by juxtaposition: voluminous bottoms with cropped tops, utilitarian references elevated by clean tailoring, softness met with structure.
Outerwear is a highlight, with bomber jackets, fisherman-inspired gilets, ripstop layers, and summer wools. Seasonal graphics, like “Public Service: Mon-Fri:” and signage-inspired motifs, draw directly from street life. There are fencing-inspired ribbed knits, ombré fades, and a softened, slouchy approach to tailoring.
The brand’s line, Double A by Wood Wood, turns toward the technical and athletic. It leans into crisp, sporty silhouettes with references to 1980s tennis clubs and 1990s streetwear. There are bonded cotton polo sweaters, summer flannels, and football shirts. Bold tones like poppy red and blue are balanced by neutral core pieces. Prints feature traffic cones and fencing patterns. A new addition is the Double A bag range: four sturdy nylon silhouettes in black and moss green. Utility remains central, with baker pants, windbreakers, and sportswear cuts forming the core.
Check it out below:
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