Wood Wood Heads Into the Highlands for FW26 “Field Studies”
by Adriano Batista
Wood Wood has unveiled the campaign for its Fall/Winter 2026 collection, Field Studies, leaving the city behind and heading into the Nordic Highlands. The collection explores the tension between rural landscapes and the outsiders moving through them, drawing from rugged terrain, shifting skies, and the slightly uncanny feeling of arriving somewhere unfamiliar.
The collection translates that sense of discovery into a mix of Nordic outdoor codes, highland references, and Wood Wood’s streetwear language. Tartans are reworked with a Nordic edge, while textured fleece, technical puffers, oversized coats, cropped padded jackets, and shearling-collared leather sit alongside relaxed tailoring and knitwear. The palette moves through pine green, earthy brown, and washed plum, interrupted by flashes of pink, purple, and bright olive. Bouclé, alpaca blends, corduroy, and technical fabrics add texture throughout.
The campaign brings the world of Field Studies into focus, built around exploration and the unexpected encounters that happen when the familiar meets the unknown. Check it out below:
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Wood Wood Heads Into the Highlands for FW26 “Field Studies”
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