Walton Goggins Returns as the Face of Paul Smith’s New Campaign
by Adriano Batista
Walton Goggins is back as the face of Paul Smith, following up on the first campaign with a new season that explores sartorial codes through a playful lens.
“The first time we did this campaign was a dream, but to be able to do this again: unbelievable,” said Goggins. “It was a beautiful experience that I won’t forget, and we created magic. I’m so honoured and proud to be a small thread in the fabric of Paul Smith, and to know Sir Paul is a real privilege and joy.”
The still imagery, photographed by Samuel Bradley, reinterprets some of Sir Paul’s most iconic portraits, drawing from the brand’s extensive image archive. Set against the British countryside, the campaign showcases the Fall/Winter 2026 collection, where heritage fabrics like Harris Tweed and Donegal wool are lifted by vibrant accessories, colourful socks, and patterned ties that reinforce the brand’s celebration of individuality.
Check it out below:
Weekly New Music: 7 Songs You Need To Hear
Music Festivals: Dream Starter Pack Guide
We sat down with Barragán to talk about the collection, the difference between fashion weeks, and why the DIY approach still matters as the brand continues to grow.
AMBUSH, creatively directed by Yoon Ahn, presents its Spring Summer 2027 collection through a lookbook.
A$AP Rocky has added his own chapter to the PUMA Suede story, reviving the ’94 silhouette with a collection of details that pull from New York street culture and the era that shaped him.
Bianca Saunders has collaborated with The Midnight Club on her Spring/Summer 2027 collection, Meet You Before Sunrise.
Oakley has unveiled the Infiniloop, a new design that transforms the geometry of infinity into a wearable artifact.
Ruslan photographed by Kiana Beijleveld and styled by Miguel Herrera, in exclusive for Fucking Young! Online.
If this summer inspires even one person to reconnect with a friend, then the brand has created something more meaningful than clothing.
Anyone working in a craft-based profession, aged 18 or over, is eligible to apply.
Aimé Leon Dore has teamed up with New Balance on a SS26 Performance Running Capsule, bringing together the brand’s technical innovation with Aimé Leon Dore’s design perspective.
JW Anderson has opened a pop-up store at 15 Rue du Louvre in Paris.
ESDI presented the final collections of its graduating fashion designers with a show titled LIMIT(LESS) on 30 June.
Juwon shot and creatively directed by Samir and styled by Cansu, in exclusive for Fucking Young! Online.
As electronic music continues to evolve, Trym is proving that power doesn’t have to come at the expense of emotion.
Take a look at John Lawrence Sullivan’s Spring/Summer 2027 backstage, captured by the lens of Sasha Zhu during Berlin Fashion Week, in an exclusive for Fucking Young!
Following Maison Mihara Yasuhiro’s SS27 show during Paris Men’s Fashion Week, we caught up with Mihara to discuss why his creative process has no true beginning or end and the importance of imperfection.
Saint Laurent Montaigne has opened its first exhibition, 1980 – 2023 – 2025, a selection of works by French artist Martine Bedin, curated by Anthony Vaccarello.
For Spring/Summer 2027, HELIOT EMIL creative director Julius Juul presents TROXLER, a collection named after the Troxler effect.
CELINE has shared its new Infinite Possibilities campaign, shot by Eijin Ota and Victor Brun.
Aesop has introduced the Parsley Seed Purifying Cleanse Protocol, a three-step ritual designed for those living in urban environments and facing the friction of city life.
After making stops in Berlin and Milan, the Eastpak Travel Agency arrives this weekend in Barcelona, transforming the city’s beachfront into an immersive pop-up.
Photographer Noa Lesche brings us a selection of the best looks photographed during Berlin Fashion Week, in exclusive for Fucking Young!
Since founding DAGGER, designer Luke Raine has quickly established the growing brand as one of Berlin’s most exciting independent fashion labels while rooted in resilience.
Kevin Germanier unveiled Les Sulfureuses for Fall/Winter 2026 couture, a collection suspended in the split second between ignition and disappearance.
An Exclusive Conversation with Arnar Már Jónsson and Luke Stevens for Fucking Young!
For the Fall/Winter 2026 campaign, Nigo returned to La Maison de Kenzo, hidden in the Bastille neighbourhood of Paris.
Between touring, we caught up to discuss the making of DUEÑO DEL CIELO, creative independence, and finding an increasingly international audience
Paris has never been short of artists capable of blurring the lines between fashion and fine art, but Gustavo Nazareno brings something altogether more hypnotic.
RHUDE’s SS27 collection, Contra Mundum, explores the moment after achievement, when discipline gives way to freedom and freedom becomes a test of character.
TATRAS turns its attention to the forces that shape the sea for Spring/Summer 2027.
GmbH marked ten years with a collection that looks back at what sparked the brand in the first place, and in doing so, unearthed a largely forgotten fashion history.
