London-based concept store Voyeur Voyeur and design studio Paulin, Paulin, Paulin have released a special edition of Pierre Paulin’s iconic Tongue Chair, produced exclusively for the store.

The project arrives at a significant moment for Paulin, Paulin, Paulin. The studio recently announced the re-edition of several of Pierre Paulin’s most celebrated designs, including the Tongue Chair from 1967. The chair is part of the permanent collection at the Museum of Modern Art in New York. Originally conceived for wider distribution, these pieces are now reintroduced with broader accessibility, marking a new chapter for Paulin’s work.

The collaboration traces back to Voyeur Voyeur founder Kat Qiu’s participation in the first Paulin, Paulin, Paulin campaign, “Industrial Icon | Pierre Paulin,” photographed by Thibaut Grevet. That initial dialogue has now extended into both the creation of this exclusive piece and a dedicated photographic series featuring Qiu in interaction with the chair.

For this edition, Paulin, Paulin, Paulin upholstered the Tongue Chair in Toray’s Ultrasuede fabric in U2828L Burgundy. The material is already part of Voyeur Voyeur’s identity, used in the store’s changing rooms and in the custom uniforms worn by staff. By upholstering the chair in the same fabric, the project translates the store’s architectural and atmospheric signature into a collectible design object, creating a dialogue between furniture, fashion and space.

The Tongue Chair was originally conceived as a widely distributed design. It represents the culmination of Pierre Paulin’s research into tubular metal frames, molded foam and stretch textiles, innovations that allowed him to create furniture that was both ergonomic and expressive. Its low, wave-like silhouette reflects an approach that solved functional problems through new materials and techniques while producing forms that felt both futuristic and playful.

With this new phase, Paulin, Paulin, Paulin embraces its role as editor, opening up possibilities for the work with no predefined limits in terms of color or interpretation. These re-editions expand upon the studio’s earlier pieces, such as Dune, Déclive and Tapis Siège, which were part of Pierre Paulin’s vision for modular furniture but never produced during his lifetime.