Valentino Beauty has revealed the Vendetta campaign, introducing its new prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign is an ode to emotional intensity, exploring intimacy as something magnetic and free.

Shot on 35mm film, the campaign follows the duo through sunlit landscapes and shadowed interiors, moving between reality and reverie. The camera stays in constant motion on the road, mirroring the volatility of their connection, while close-ups capture the subtle gestures that define their bond. The Pet Shop Boys’ It’s a Sin plays beneath the narrative, reinforcing the central theme of passion as an act of defiance. Valentino’s signature red appears in fleeting moments, a dress, a gesture, a detail, each charged with meaning.

Vendetta unfolds through two complementary fragrances. Vendetta Donna, created by Dominique Ropion in collaboration with Andrew Everett, is a floral gourmand woody scent built around tuberose, with a vibrant red orange nectar accord and a sandalwood base. Vendetta Uomo, composed by Marie Salamagne, is a woody spicy gourmand that opens with ginger and citrus before settling into cinnamon, patchouli, and carnal woods.