Tommy Hilfiger is back at New York Fashion Week, and this time he’s taking over one of the city’s most iconic addresses. On September 10, the designer will unveil his Spring 2027 collection at The Plaza, bringing his vision of “Prep Made Current” to a building that is as deeply connected to New York as it is to Hilfiger himself.

The location is more than just a spectacular backdrop. For over a decade, The Plaza was home to Tommy and his wife Dee, who lived in a duplex penthouse overlooking Central Park. Now, years later, Hilfiger returns to the legendary hotel to turn a deeply personal chapter of his New York story into the setting for his latest collection.

Known for its role in the city’s cultural mythology, The Plaza has welcomed everyone from Marilyn Monroe and Frank Sinatra to The Beatles and The Rolling Stones. For Spring 2027, Hilfiger adds a new generation of cultural figures, campaign stars and brand ambassadors to that ongoing story.

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