Tommy Hilfiger has launched its Fall 2026 campaign, Only in New York, starring brand ambassador Travis Kelce at The Plaza Hotel, the legendary location where Tommy Hilfiger lived for over a decade. The campaign opens the doors to a world where culture and creativity cross paths, and chance encounters become part of a story that could only happen in New York.
“Coming back to The Plaza is like coming home,” said Tommy Hilfiger. “The moment you walk through the doors, you feel the energy of New York. It’s one of those exceptional places where pop culture icons have crossed paths for generations, and that vibe is still there today. Bringing Travis and this incredible cast together felt like a way to celebrate everything I love about the city: its optimism, its charisma, and its boundless sense of possibility.”
Kelce is joined by Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe, Carmelo Anthony, and Tommy and Dee Hilfiger, each bringing their own perspective to the brand’s Prep Made Current vision. “Tommy included us in his world at The Plaza, and there’s nothing more classic in New York than this kind of experience,” said Kelce. “This city has something magical about it, and I love that you never know who or what’s around the next corner. We had a blast connecting with that unique energy alongside a cast that truly embodies the spirit that makes this city so special.”
The Fall 2026 collection reinvents American classics through richer textures and refined craftsmanship, with the cable-knit sweater at its centre. Crewnecks and quarter-zips sit alongside the prep rugby shirt, while outerwear moves from mixed-fabric jackets to wool coats and quilted layers. The varsity jacket remains a key piece, carrying its legacy forward. The collection is available at tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners throughout the season.
SOREL and Aries return with the Daystorm Chukka Boot, a limited-edition take on the Caribou with shearling lining, pony hair details, and a Vibram sole.
Telfar Clemens returned to the runway with a large fashion event in Brooklyn, presenting his SS27 collection alongside a publicly announced livestream viewing in Paris.
Photographer Anthony Pomes brings us a selection of looks photographed outside the Lacoste show set at the iconic Rolland Garros during Paris Fashion Week, in exclusive for Fucking Young!
Niccolò Pasqualetti’s SS27 collection approaches the garment not as a static object, but as an encounter between form, perception, and the physical self.
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Aesop has written a new chapter for its fragrance collection, fusing its mastery of raw essential oils with its long-standing reverence for literature.
Take a look at ALAINPAUL’s Spring/Summer 2027 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in an exclusive for Fucking Young!
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Psychologist Dr. Nina Jane Patel on technology-facilitated intimate partner violence, digital consent, and why control can so easily be mistaken for care.
Dickies and Pull&Bear have released their first joint collaboration, a Fall/Winter 2026 collection that revisits the iconic American brand’s functional heritage from a contemporary perspective. The project unites functionality and self-expression, bringing the workwear… »
CeraVe took skin-barrier science into the Viennese hills for a hike and fireside conversation, unveiling research across five European markets on how the environment is changing what our skin needs.
Levi’s and Japanese fashion house sacai have released their third collaboration, continuing a partnership defined by Chitose Abe’s approach to deconstructing denim classics.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
