The Hoxton and Lacoste Reimagine Room Service with Michael McGregor
by Adriano Batista
The Hoxton and Lacoste have teamed up with artist Michael McGregor to give Room Service a different kind of menu. Room Service is a special edition capsule collection inspired by the rituals of a hotel stay, with McGregor’s colourful graphic style transforming hotel stationery and menus into wearable pieces. Available only in the rooms of the 19 Hoxton hotels, the collection is ordered through a personalised room service menu and delivered directly to your door. No online store, no distributors. Checking in is the only way to get it.
The seven-piece capsule reinterprets Lacoste’s iconic polo alongside graphic tees, hoodies, pyjamas for men and women, and a bathrobe created exclusively for the collection. McGregor’s illustrations capture the small moments of hotel life, from check-in to settling in, combined with Lacoste’s clean lines and green and white palette. An in-room gourmet menu curated by McGregor also accompanies the experience, with his go-to choices: cheeseburger and fries, omelette, club sandwich, classic or mezcal Negronis, and champagne for those who like to dine in bed.
Check out the capsule collection:
For The Hoxton, it’s a playful take on one of its most recognisable elements. For Lacoste, it’s a new expression of lifestyle through hospitality. Available in unisex sizes XS to XL and priced from £80 / €95 / $120, the collection is designed to be worn long after check-out, though it can only be discovered during the stay.
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The Hoxton and Lacoste Reimagine Room Service with Michael McGregor
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