Oakley has launched a new collection called Aura. It is inspired by the unseen efforts and setbacks of athletes, focusing on their determination behind the scenes.
The collection reinterprets key Oakley eyewear and apparel with a custom color-changing paint. The treatment creates a dynamic gradient that blends purple, green, red, and gold. This is meant to reflect the electrifying energy of pivotal moments in winter sports.
The color scheme appears across a range of products. This includes the high-performance Flow Scape mask, the Stunt Wing and CYBR Zero eyewear models, and the lifestyle-focused Permian sunglasses. The same paint is used on the MOD1 helmet.
The collection is completed with gloves, socks, a beanie, and a neck warmer that match the chromatic theme. Each piece features an iridescent Oakley logo and reflective details to increase visibility.
The overall idea is to channel the intense, hard-earned aura of athletes. Oakley states that the collection is a reminder that success is about more than just medals. The Aura line is available now at select retailers and on the Oakley website.
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