Songzio has released its Fall/Winter 2026 campaign photographed by Daniel Archer and starring brand ambassador Seonghwa of Ateez.

The campaign sits between fashion and fine art, drawing from painting and cinema. The images carry a painterly quality, exploring beauty and emotional ambiguity through a lens rooted in observation and imagination. Seonghwa, whose presence has grown alongside Ateez’s rise through sold-out arena tours and major global festivals, has become one of the defining faces of a new generation of Korean cultural ambassadors. His partnership with Songzio reflects the brand’s dialogue between artistic experimentation and elegance, his performance style mirroring the collection’s tension between structure and spontaneity.

The collection itself revisits the turn of the 20th century, the era of the machine age’s violent birth, and channels Songzio’s philosophy of order and disorder through the kinetic energy of John Chamberlain’s crushed steel sculptures. Foundational garments of the early modern man, the frock coat, tailored three-piece, and high-collared shirts, are torqued and disrupted into a new form, capturing the moment where industrial chaos resolves into something permanent. At the heart of the collection lies a collision between the sculptural fluidity of Songzio’s garments and the structural trauma of Chamberlain’s crushed metals. The uniform of the era is subjected to the imagination of a sculptor.

Check it out below: