SONGZIO Spring/Summer 2026 Campaign
by Adriano Batista
The photographer Cho Giseok and Songzio have worked together five times now. They understand each other. For the new campaign, called “Polyptych,” Cho Giseok builds a world in pieces. A polyptych is a painting split across several panels. You have to step back to see the whole story.
This campaign works the same way. It is presented in five parts: order, fragments, embracing the past, tangled time, unfettered freedom. It feels like watching a memory glitch, or a future trying to form. The protagonist is Seonghwa of Ateez, the brand’s ambassador. He is a wanderer here, moving through a space where nothing is fixed.
Check out the campaign images below:
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Lucas Dermont, Jonathan Kallifatides, and Aamos Vikberg, photographed by Tsuyoshi Kiritohshi and styled by Nana Iwata, in exclusive for Fucking Young! Online.
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The photographer Cho Giseok and Songzio have worked together five times now. They understand each other. For the new campaign, called “Polyptych,” Cho Giseok builds a world in pieces.
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The exhibition will explore a decade known for its creativity… »
