SF1OG Fall/Winter 2026
by Adriano Batista
SF1OG presented its Fall/Winter 2026 collection during Berlin Fashion Week. The theme was hiding: the act of concealing, protecting, and only allowing glimpses of what lies beneath. It begins with a question: Who are we when we believe no one is watching?
The research looks at two contrasting ideas of exposure. One is the late-2000s paparazzi photo. Images of celebrities like Amy Winehouse or Lindsay Lohan captured in raw moments. These are pictures of vulnerability never meant to be seen, yet widely consumed. The discomfort of viewing them is part of the point.
The other reference is Victorian mourning dress. Here, clothing created a formal, protective barrier. Intense inner emotion was contained within a highly codified, respectable silhouette. The grief was visible, but the person was shielded from further scrutiny.
These two impulses (forced exposure versus chosen protection) shape the clothing. Some jackets directly echo the sober proportions of Victorian mourning gowns. Elsewhere, meaning is hidden: small objects are sewn into garments, visible from the outside only by a single thread. Layering is central, sometimes revealing the body, other times wrapping it completely.
The materials feel personal and worn. Repurposed antique linens, cashmere, leather, and silk mix with sequins and velvet. The surfaces are tactile, suggesting a history of use. Occasionally, a garment opens to reveal a small screen showing a flickering clip from an old surrealist film, like a passing thought.
Check out the collection below:
MARKE Fall/Winter 2026
Haderlump Atelier Berlin Fall/Winter 2026
In an age of relentless image production, where bodies are captured, filtered and consumed in seconds, Matu Buiatti’s La Isla moves at a different tempo.
Tim Reimann and Erik Mascher photographed by Laurin Hirsch and styled with pieces by Klara Schmidt, in exclusive for Fucking Young! Online.
Amiri has unveiled its Spring/Summer 2026 campaign, titled Chateau Amiri, California.
For FW26, Mexican designer Patricio Campillo presents a collection that asks a simple question: What happens when we stop thinking of clothing as something we put on and start thinking of it as something we step into?
From FUGAZZI in Amsterdam to BORNTOSTANDOUT in Seoul, this unexpected collaboration reads less like a business strategy and more like a forbidden romance.
Ami Paris has entered into a month long partnership with Balthazar, the celebrated French brasserie in New York’s SoHo neighborhood.
ECKHAUS LATTA presented its Fall/Winter 2026 colleciton during New York Fashion Week.
Gant has unveiled its Spring/Summer 2026 campaign, titled Building on Legacy.
The collection unfolds in three acts, translating the story into a narrative about journey, power, and transformation.
Ruslan Danilchenko captured by the lens of Michele Cantarelli and styled by Sofia Davola, in exclusive for Fucking Young! Online.
Camper and SUNNEI have released their third collaborative edition of the PELOTISSIMA shoe.
The collection offers a light and relaxed take on a “college” or preppy style, reinterpreted with a contemporary perspective.
Daily Paper has unveiled the campaign for its Spring/Summer 2026 collection, titled Off Road.
Camperlab has introduced a new sneaker called the Tornado. The shoe is built for both performance and visual presence.
Designer Fang Guo presented the Fall/Winter 2026 collection, continuing the brand’s gender expansive, unisex approach.
Marc O’Polo’s Spring/Summer 2026 collection draws from the dynamics of teamwork.
The line includes backpacks, totes, accessories, and travel items featuring Haring’s iconic imagery, including his signature heart and the Radiant Baby artwork.
From Paris with love? Sure. Karl Lagerfeld unveils its Spring-Summer 2026 campaign fronted by Paris Hilton and Sean O’Pry.
Innovation you can feel. We traveled to Milano during the Winter Olympic Games to speak with Danielle Kayembe, Expert Apparel Product Innovation Manager at Nike, who has been closely involved in bringing this vision to life, about the journey behind the innovation — and how a jacket powered by air became a real change.
Gytis Gedvilas at The Lab Models photographed and styled by Vaidas Jokubauskas, in exclusive for Fucking Young! Online.
Luxury fashion house Jil Sander, currently under the creative direction of Simone Bellotti, presents its Spring/Summer 2026 campaign.
Carne Bollente is introducing its Spring/Summer 2026 collection with a title that sounds like a plea: Give Me a Break.
GUESS JEANS has opened a new two story store in West Hollywood, Los Angeles.
Inside Spazio Maiocchi, a gallery space in Milan, something unfamiliar is happening. A 150 meter loop of off road terrain has been constructed indoors.
Designed as a seasonal complement to the in store offerings, the capsule responds to the transient nature of spring and summer.
ROSALÍA has released a new music video for “Sauvignon Blanc,” a track from her album LUX.
The collaboration focuses on craftsmanship and Nahmias’s signature West Coast lifestyle aesthetic.
Ami Paris has released a special selection for Valentine’s Day. Continuing its ethos of celebrating love in all forms, founder Alexandre Mattiussi has designed exclusive pieces.
The 20 semi-finalists for the 2026 LVMH Prize for Young Fashion Designers have been unveiled ahead of the two-day event on March 4–5.
The new Valentino campaign, titled Fireflies, is built around a central idea: falling.
