Akhona and Kelebogile shot by Alejandra Loaiza in the popular neighborhood of Soweto, Johannesburg, featuring South African designers styled by Obakeng Rantlhane, in exclusive for Fucking Young! Online.

In South African households, Sundays have long been days dedicated to self-care and connection.

From being woken by the familiar rhythm of a mother cleaning on a Sunday morning, to the sound of gospel music filling the air, the ritual continues with dressing up for church and heading to the neighborhood spaza shop to buy ingredients for the beloved seven-colors Sunday meal. The day is steeped in rich tradition.

Set in the neighborhood of Soweto, this series draws from these shared memories while unfolding a contemporary story. At its center are a woman and a man, whose paths cross throughout the day: in passing moments, quiet glances, and subtle encounters that build a sense of connection. While their presence in each other’s orbit grows, they remain distinct individuals, each grounded in their own rhythm, style, and sense of self.

These moments, both intimate and universal, form the foundation of the narrative. This series explores how a new South African generation reinterprets Sunday: through fashion, attitude, and self-expression. Clothing becomes a language through which identity is asserted: confident, fluid, and evolving. The characters embody a sense of independence while navigating attraction, community, and belonging. This editorial story stands as a celebration of cultural heritage, reimagined through a contemporary lens: where tradition and modern identity coexist.” – ALEJANDRA LOAIZA & OBAKENG RANTLHANE

Top: Sous
Shorts: Hint Studio
Shoes: Jonathan D

Top: Hint Studio
Pants: Hint Studio
Shades: Prada.

Kelebogile wears a dress by Fikile Sokhulu

Top: Hint Studio
Pants: Guide
Shoes: Roberto Cavalli

Shirt & tie: GUIDEEDIUG
Pants: GUIDEEDIUG
Shoes: SOUS

Full look: Hint Studio

Kelebogile wears a dress by Fikile Sokhulu. Akhona wears a suit by SOUS.

CREDITS
Photography & Creative Direction: Alejandra Loaiza @alejandraloaiza.photo
Styling and Creative Direction: Obakeng Rantlhane @obakengrantlhane
Stylist Assistant: Lesedi Mpotsang @lesedimpotsang
Hair: Bomzi Lekgoro @_hairdiarieswithbomzi
Makeup: Tshego Rams @swirlstylist
Models: Kelebogile @kelebogile_tsima Akhona @meisbubba from @bossmodelsa
Fixer: Thapelo @thapelo.stylarjam