SEE NOW, BUY NOW: Gucci Makes Spring Collection Available Immediately After Show
by Adriano Batista
Following Demna’s first runway show on February 27, Gucci has released a curated selection of the Spring collection. It is available now in select stores and online, months ahead of the full launch scheduled for July.
The collection introduces new shapes, textures, and materials. Lightness and fluidity are central. Seamless garments cut close to the body show off the product work behind them.
Gucci set up a dedicated section on its website for the release. The design extends the look of the runway. Instead of standard navigation, the collection unfolds sequentially as you move through it.
On March 5, an Apple Vision Pro experience launches. It recreates the show space in a virtual environment. Users can move through it and experience the atmosphere of the runway.
www.gucci.com
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