Saiko Named Arnette Ambassador in Spain
by Adriano Batista
Arnette has named singer-songwriter Saiko as its first ambassador for the Spanish market. The Granada-born artist stars in the brand’s new campaign alongside one of its iconic models, the Raven.
The Raven sunglasses are a wraparound design with an oval silhouette and angled curves. The model returns to reclaim its legacy and connect with a new generation that sees fashion as a tool for self-expression.
Saiko appears in the campaign at a pivotal moment in his career, on the verge of releasing a new studio album that reconnects with his roots and the essence of reggaeton’s beginnings. The campaign opts for a raw and real visual narrative where personal expression becomes the main language.
“For me, glasses are an essential accessory both in my daily life and in my shows,” Saiko said. “With Arnette, I feel authentic. They’re already part of my attitude. With them, I’m always ready to give my best in the shows.”
Arnette defines itself as an eyewear platform for self-expression, created to break molds and connect with free spirits. The brand’s goal is to transform everyday expressions into something meaningful, celebrating individuality and the attitude of those who dare to be themselves.
The Raven campaign revives and redefines the model through those who embody it. In Spain, that is Saiko. Check it out below:
#Damur Takes FW26 to the UFC Gym in Taipei
Mark Thomas Departs Carven
DOMINNICO Celebrates a Decade of Creativity with Exclusive Anniversary Party at ME Barcelona
The collection draws from the retro-galactic aesthetic of the 1990s and one of the first video games created in 3D.
Ugo Boulard presented his first runway collection at 080 Barcelona Fashion.
AAA STUDIO presented a new collection titled “Señora, suélteme el brazo,” which translates to “Ma’am, let go of my arm.”
Moncler has launched “HAVE A PUFFY SUMMER”, a campaign and collection that takes the brand’s signature puffiness into lighter, brighter days outdoors.
The brand has taken full control of the design process. Experience, education, and technique have all been refined to the point where garments are constructed as works of art that tell stories.
The collection combines Nash’s approach to activewear with lululemon’s technical innovation, moving between performance and lifestyle.
HELIOT EMIL has relaunched its Hiking Boots, a cornerstone of the brand’s footwear line.
AMI unveils its Spring 2026 campaign with João Neves, blending relaxed elegance, modern tailoring and versatile essentials for everyday wear.
Gucci has launched The Art of Silk, a project that reimagines ten archival scarves from a contemporary perspective.
Burberry has released its High Summer 2026 campaign, capturing beach life and celebrating Britain’s outdoor pool culture.
Dai Boyd captured by the lens of Yuji Watanabe and styled by Nana Iwata, in exclusive for Fucking Young! Online.
Chanel has appointed Chilean-American actor Pedro Pascal as House Ambassador.
Stone Island released new images featuring Latin Grammy Award-winning artist and songwriter Feid wearing a standout piece from the SS26 collection as part of the brand’s “Community as a Form of Research” project.
The festival runs from June 10 to June 14 across multiple venues, conceived and curated by 33-year-old conductor Oliver Zeffman.
UCXS Synthetics is an emerging concept from Bernd Zikulnig, a former professional pilot and drone expert.
Principe di Bologna kicked off its 2026 season with a spring-inspired siesta at Barcelona’s Piscina Municipal de Montjuïc,.
Jack Lawford Young photographed by Afterfeel and styled by Shennelle, in exclusive for Fucking Young! Online.
The two brands joined forces to unveil the Karst Finch, a design by Camper and Satoshi Kondo, designer for Issey Miyake.
Titled “secondskin”, the exhibition unfolds like a tactile conversation between body, material, and space, where surfaces don’t just exist, they speak.
The collaboration is part of Prototypes’ Series 08, titled The Fat of the Land, and explores new silhouettes built from what already exists.
Gant has released For Every Invite, a campaign celebrating the art of dressing well in shared moments.
Timberland has teamed up with Tokyo-based lifestyle brand BEAMS for a capsule collection honoring BEAMS’ 50th anniversary.
For decades, the works rested quietly in portfolios at the home of the artist’s widow, Denise Bouché, preserved yet largely unseen.
This marks the second fight night kit collaboration for Benn from the two brands, following his victorious fight against Chris Eubank Jnr. in November.
Camiel Fortgens has released its SS26 “Research” collection, featuring garments developed from archival pieces that have been deconstructed and reassembled into new forms.
GUESS Activewear has released its SS26 collection, built around a spirit of movement and refined versatility.
On the road across France with Sébastien Tellier, the duo document a run shaped by transformation, disorientation, and fleeting connection.
With a journey of self-discovery ahead, Guille Toledano turns inward, navigating doubt, instinct and vulnerability as he begins to define himself beyond the spotlight.
Pull&Bear presents a tribute collection to Camarón, from archive references, flamenco mythology and youth culture, then filters everything through a modern streetwear lens.
