Reebok and Karol G Debut “Born Classic. Worn Together.”
by Adriano Batista
Reebok has unveiled the next chapter of its global Classics platform, Born Classic. Worn for Life., with a new seasonal campaign starring Karol G. The campaign celebrates the communities and shared experiences that unite generations through Reebok’s lifestyle sneaker silhouettes.
Karol G, an eight-time Latin GRAMMY and GRAMMY-winning artist, continues her long-term partnership with Reebok as the campaign’s creative muse. Shot in Mexico City by director Alfred Marroquín, the campaign brings together people of different ages and backgrounds, drawing visual inspiration from the orange hues of Karol G’s Tropicoqueta era as the community dances together.
Check it out below:
“What I love most about Born Classic. Worn Together. is that it’s rooted in joy and community,” said Karol G. “We brought together people of different ages, backgrounds, and perspectives to celebrate what makes each of us unique while showing how we’re all connected. That message is incredibly important to me.”
Reebok Classics, including the Club C 85 Vintage, Freestyle Hi, and Workout Plus, are available now at reebok.com and select retailers worldwide.
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