Reebok and ICECREAM Bring Back the Board Flip in Watermelon and Pink Lemonade
by Adriano Batista
Reebok and ICECREAM are continuing the return of the Board Flip sneaker. The shoe first launched in 2005 and was one of Pharrell Williams’s early co-created sneakers. It became a defining silhouette of the mid-2000s skate era. The model made its comeback at ComplexCon Las Vegas in October 2025.
The next phase includes the return of the Watermelon colorway and the introduction of Pink Lemonade. Both celebrate the shoe’s legacy across skateboarding, streetwear, and sneaker culture.
The Pink Lemonade and Watermelon versions reimagine the original Board Flip silhouette in pink and red, and green and pink. The shoe has a leather upper with perforated panels, a suede eyestay, and a textured rubber toe cap. ICECREAM branding appears on the tongue, heel, and sockliner. There is also an embroidered Bones & Cones logo on the rear lateral heel. The shoe includes an injection EVA midsole with painted grooves, a rubber outsole with a toe wrap and Icecream detailing, skate-ready tread, a textile lining, and two lace options. It arrives in a custom ICECREAM box.
Check it out below:
The 2026 Board Flip will be available on May 6 at 10 AM EST at reebok.com.
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